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Johanna Gumbrill
Johanna Gumbrill
Jun 10, 2020 9:00:00 PM

Hello Click-Through-Readers. We took a week off from publishing to create room for more important voices. This week is a double stack of news for both weeks. We strive to continue being a source of ...

Articles aboutPaid Search (9)

Click Through Reads #8: 2 weeks of news edition

Gain Some Control Over Your Smart Shopping

Improve Quality Score with Advanced Techniques

Click Through Reads #4: Helping Local Businesses

Managing the Client Ad Approval Process

Click Through Reads #3: New Facebook and LinkedIn Features

A Different Take on Close Variants

Click Through Reads #2: More COVID-19 Updates and Opportunities

It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?

Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

3 Things to Help You Get Back Into Google Ads

Don't Waste Your Digital Marketing Budget

How to Succeed in This Time of Crisis

Display Campaigns and Retargeting

Message Testing Philosophy

Time to Embrace Smart Shopping Ads?

SEM Messaging

Campaign Naming Conventions

Single keyword ad groups vs small keyword ad groups

Google Ads evolved, The Alpha-Beta Process has to evolve too