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Paid Search

Alpha Beta Evolved: The future of Paid Search

Tyler Jordan
Tyler Jordan
Jun 25, 2021, 12:56:57 PM

The Alpha Beta process has been a best practice for the last decade or more. In the years since, however, Google has made a great many changes to the SERPs, ad practices, and the amount of control ...

Posts about Paid Search (9)

Paid Search

Paid Search Bidding Strategies

Paid Search, Executive Topics

Google Ads Scorecard: A Quick Way to Ensure Account Health

Click Through Reads, Paid Search, Social Advertising

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Paid Search, Apple Search Ads

How to Make Bulk Changes in Apple Search Ads

Ashley Ali •Aug 3, 2020, 9:00:00 PM
Click Through Reads, Paid Search, Social Advertising

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Paid Search, All

Query Mapping 101: Improving Your Google Ads Account

Paid Search, All

9 Tips to Run Successful Search Ads on a Small Budget

Click Through Reads, Facebook Advertising, Paid Search, Social Advertising

Click Through Reads #13: TikTok and Facebook Political Ads

Click Through Reads, Paid Search

Click Through Reads #12: old bidding strategies are being phased out

Click Through Reads, Paid Search

Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Paid Search, All

How to Run a Google Ads Experiment

Gina Race •Jun 22, 2020, 9:00:00 PM
Paid Search, General, All

Unlock the power of Ad Customizers

Tyler Jordan •Jun 18, 2020, 9:00:00 PM
Click Through Reads, Facebook Advertising, Paid Search, All

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Paid Search, General, All

Don’t Give Up On Discovery Ads Yet

Ashley Ali •Jun 11, 2020, 9:00:00 PM
Click Through Reads, Facebook Advertising, Paid Search, All

Click Through Reads #8: 2 weeks of news edition

Paid Search, All

Gain Some Control Over Your Smart Shopping

Ashley Ali •May 28, 2020, 9:00:00 PM
Marketing Strategies, Paid Search, All

Improve Quality Score with Advanced Techniques

Click Through Reads, Paid Search, All

Click Through Reads #4: Helping Local Businesses

Paid Search, General, All

Managing the Client Ad Approval Process

Click Through Reads, Paid Search, Social Advertising, All

Click Through Reads #3: New Facebook and LinkedIn Features

Paid Search, All

A Different Take on Close Variants

Ashley Ali •Apr 30, 2020, 9:00:00 PM

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