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A Different Take on Close Variants

Ashley Ali
Ashley Ali
Apr 30, 2020 9:00:00 PM

What are Close Variants? Over the last few years, we’ve seen Google change the way different match types work. The most recent change that we’ve seen is exact match close variants now include same ...

Posts about Paid Search (9)

Click Through Reads, Facebook Advertising, Paid Search, All

Click Through Reads #2: More COVID-19 Updates and Opportunities

Paid Search, All

It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?

Click Through Reads, Paid Search, Executive Topics, All

Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

Tyler Jordan •Apr 22, 2020 9:00:00 PM
Paid Search, All

3 Things to Help You Get Back Into Google Ads

Marketing Strategies, Paid Search, Executive Topics, All

Don't Waste Your Digital Marketing Budget

Marketing Strategies, Paid Search, Remote Work, Executive Topics, All

How to Succeed in This Time of Crisis

Paid Search, All

Display Campaigns and Retargeting

Tyler Jordan •Nov 18, 2019 9:00:00 PM
Paid Search, All

Message Testing Philosophy

Tyler Jordan •Nov 13, 2019 9:00:00 PM
Paid Search, General, All

Time to Embrace Smart Shopping Ads?

Paid Search, All

SEM Messaging

Tyler Jordan •Nov 4, 2019 9:00:00 PM
Campaign Naming Conventions
Marketing Strategies, Paid Search

Campaign Naming Conventions

Tyler Jordan •Oct 28, 2019 9:00:00 PM
Paid Search, All

Single keyword ad groups vs small keyword ad groups

Tyler Jordan •Oct 21, 2019 9:00:00 PM
Paid Search, All

Google Ads evolved, The Alpha-Beta Process has to evolve too

Tyler Jordan •Oct 14, 2019 9:00:00 PM
Paid Search, All

SEM Account Glossary of Terms

Tyler Jordan •Sep 30, 2019 9:00:00 PM
Paid Search, All

Writing Ad Copy for Adwords: The Technical Process

Paid Search, All

How to Build Keywords and New Ads

Paid Search, All

How To Peform a Low Search Volume (LSV) Keyword Removal

Paid Search, All

How to Perform a Callout Extension Analysis

Paid Search, All

How to Perform a Placement Analysis

Paid Search, All

How to Perform a Sitelinks Extension Analysis

Paid Search, All

How to Run a Geo Analysis