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PERFORMANCE DESIGN

On-brand creative that drives real growth.

We create more than pretty pictures; we dig into ICP understanding to develop channel-specific, multi-media creative that builds engagement and affinity with key personas at every stage of the customer journey

Our Approach

conversion focused creative

Our creative is rooted in a rich understanding of our brands’ key customer personas – their needs, challenges, and demographics. We strive for more than aesthetics. Whether it’s static images, short-form videos, UGC, or educational videos, our creative is part of a high-volume, test-and-learn framework that returns both KPI improvement and insights on the customers who engage.

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Working with JDM is a truly immersive relationship that feels less like agency/client relationship and more like a fully integrated team. I rely on the JDM team to own our marketing execution, and they go far beyond that – they bring proactive strategies, suggestions, and analyses that keep TrueCar laser-focused on our growth goals. I trust them implicitly as business partners.

 
- Jake H., Director of Acquisition and Retention Marketing, TrueCar

Our Results

Consumer Fintech
floatme

177%

increase in app signups

Developer Tools
sentry

94%

increase in Google Ads conversions

DTC eComm
ZeroWater

149%

increase in purchase volume with Facebook direct response creative strategy

Solutions

Video

Short-form video

Conversion-focused creative

Conversion-focused creative

Static and animated images

Static and animated images

Brand development

Brand development

Awards & Recognition

2024 Search Engine Land Award Finalist
2024 Search Engine Land Award Finalist - Best B2B Search Initiative - PPC
2024 Elevation Award Finalist - Best B2B Growth Marketing Program
2024 Elevation Award Finalist - Best B2B Growth Marketing Program
2023 Search Engine Land Award Finalist
2023 Search Engine Land Award Finalist - Best B2B Search Marketing Initiative - SEO
2023 Google Workforce Excellence Award Finalist
2023 Google Workforce Excellence Award Finalist

Ready to Transform Your Growth?

Questions About Performance Design?

See what to expect from our Scope and Deliverables

What does “performance design” mean in a growth marketing context?

Performance design is creative and landing page design built for measurable outcomes, like higher conversion rates, lower cost per qualified lead, and stronger pipeline efficiency, rather than purely brand aesthetics.

What design services does JDM provide for performance marketing?

JDM supports performance creative for paid channels, landing page and conversion path design, and design systems that help teams test and iterate quickly across campaigns.

Do you create paid ad creative for LinkedIn, Meta, YouTube, and other platforms?

Yes. JDM creates platform-specific creative designed for performance, including assets built for testing different hooks, value props, and offers across paid social channels.

Questions About Performance Design?

See what to expect from our Strategy, Alignment, and Testing

How do you ensure creative aligns with our ICP and messaging strategy?

Creative is built from ICP insights and funnel-stage intent, so messaging and visuals are designed to attract the right buyers and qualify them toward the next step.

How do you test creative and iterate to improve performance over time?

JDM uses structured creative testing, learning loops, and iteration cycles so winning concepts and formats scale, and underperformers are replaced quickly.

How do you measure whether design is “working” in performance marketing?

Success is measured by lift in conversion rate, improvement in cost per result, stronger engagement quality, and better downstream outcomes like qualified leads and pipeline contribution.

Questions About Performance Design?

See what to expect from our Ongoing Support and Ways of Working

Can JDM support ongoing creative production for always-on paid campaigns?

Yes. JDM can deliver recurring creative production with a testing roadmap so your paid channels always have fresh, performance-driven assets to rotate and scale.

Do you work with our existing brand guidelines or can you create a new system?

Both. JDM can design within existing brand systems or help create practical guidelines and templates that make ongoing performance creative faster and more consistent.

How fast can you produce new creative for campaign launches or pivots?

Timelines depend on volume and complexity, but the process is designed for agility, with reusable templates and prioritized testing so teams can move quickly without sacrificing performance.

Questions About Performance Design?

See what to expect from our Team, Onboarding, and Pricing

What does onboarding look like for performance design support?

It starts with goal and channel context, a review of existing creative and landing pages, alignment on testing priorities, then rapid design sprints to launch and iterate.

Who will be on the team for performance design and creative optimization?

You’ll work with performance-minded designers who collaborate with paid media and strategy resources so creative decisions reflect real campaign learnings and conversion data.

How is JDM different from a traditional design studio or branding agency?

JDM’s design work is connected to growth metrics and testing, so the output is optimized for conversion and efficiency, not just subjective feedback or brand guidelines alone.