Full-funnel. Campaigns are built to reach, nurture, and convert across intent stages, with measurement designed to optimize budget across demand creation and demand capture.

We start with audience insights that reflect your ICP, then refine targeting using performance signals and funnel stage intent so spend concentrates on the audiences most likely to become customers.

Offers and messaging are aligned to user intent stage, so your ads speak differently to first-touch prospects vs high-intent evaluators, improving both efficiency and lead quality.

JDM uses holistic measurement and advanced data integration so optimization is driven by real business outcomes, not just clicks, CPM, or form fills.

Yes. We can find and leverage signal even in sub-optimal revenue operations environments by using audience insights and data integration to improve optimization inputs. We can also clean up and optimize your RevOps to improve signal and audience data in a privacy-safe environment.

JDM uses a structured process focused on holistic measurement, intent-stage messaging, advanced data integration, and campaigns built for continuous testing and scalable performance.

Whether working with existing creative or building and testing creative for our clients, JDM supports every client need for creative testing, with a documented approach to testing frameworks and iteration so creative improves performance over time.

JDM emphasizes audience insights plus advanced data integration to better steer platform AI, then runs campaigns that are right-sized for optimization, scale, and testing. We also implement CAPI to train bidding algo algorithms to find and engage high-value users and high-value conversions and optimize according to bottom-funnel metrics like conversions, pipeline, and revenue.

Examples highlighted include 177% increase in app signups (consumer fintech), 149% increase in purchase volume (DTC eComm), 109% increase in applications across Instagram, TikTok, and Snapchat (education), 6x increase in qualified lead volume (finance), and 70% improved cost per deal on Google and LinkedIn campaigns (fintech).

Expect an initial discovery focused on goals and funnel stages, audience and measurement review, then a prioritized campaign and testing plan designed to scale efficiently across the channels that fit your ICP.

It depends on category competitiveness, sales cycle length, and how many funnel stages you want to cover, but JDM’s approach is designed to get more out of each dollar by improving targeting, signals, and testing before scaling spend.

Pricing typically depends on platform mix, account complexity, creative and testing velocity, and how advanced measurement and data integration need to be. Most teams receive a scoped proposal aligned to goals and funnel coverage.