JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Google Ads Brand Recommendations: What to Know

Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover awareness and consideration campaigns with CPM and CPV bidding. They complement existing performance recommendations, providing a full optimization funnel.

People Also Ask - An Examination of the Precursor to AI Overviews

AI Overviews are an attempt by Google to anticipate what users are actually asking for with their...

You Can Now Import Google Conversion Goals into Bing - Why It Matters

Microsoft just announced that their Ads interface will now allow advertisers to import Google...

Instagram Is Testing Unskippable Feed Ads: Should You Try Them?

Meta is testing a new ad format within Instagram that serves users a main feed ad video before they...

Sabrina Burner - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

TikTok SEO: 7 Things to Know

Some truisms about the SEO landscape in June 2024:

  • Google’s AI Overviews will suppress clicks
  • ...

Why JDM Invests in Manager Training

As a fully remote workforce, we need to be especially mindful in how we build our culture;...

AI Advertising Releases You Missed Because of Google

Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...

Best Practices for TikTok Ads: 17 Mistakes to Correct

Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a...

Elise Beaulieu - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

7 Takeaways from JDM’s SGE Webinar

The SEO world got rocked with a couple of Google-focused news drops in May. The first was the...

After the Knee Jerk: Our SEO Experts React to Google’s Algo Leak

So the dust is starting to settle after documents describing Google’s search algorithm workings...

Competitor Keyword Research in SEO: The JDM Approach

Done effectively, competitor-based keyword research is a major component of good SEO strategy – and...

Is It Time to Reconsider Snapchat Ads?

Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...

Charles White - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

GML 2024 Releases: Our Paid Media Leaders React

Google Marketing Live 2024 will be remembered as the day AI Overviews changed the organic search...

Performance Max Campaign Structure: Best Practices for eCommerce

Experienced PPC marketers might pine for the days of more control and levers to pull in Google Ads...

Galaxy-Brain SEO: the New Way to Take Command of Your Universe

If you’re paying attention, you’ve heard a lot of recent talk about “user-first” SEO – at least,...

Building Brand Authority: Rethink Your Owned Media

So you want to build your brand.You’ve done the keyword and audience research, and you’ve produced...

Google's "People Also Consider" Brand Ads: What to Know

Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...