JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Threads Ads Are Officially Here: What Advertisers Should Know Before Testing

Meta has officially expanded Threads ads to all advertisers, marking the next phase of the platform’s evolution and giving brands another placement option to expand reach and engagement. While Threads may still feel like the “new kid on the block,” its integration within the broader Meta ecosystem (and its massive user base) make it worth a look for performance marketers. So, what do we know so far, and how should ...

Guide to Growth in the AI Search Era: Key Takeaways

To put it bluntly, and with no hyperbole needed, the game of organic search and discovery has...

Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching

Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more...

Bing Ads: 2025 Updates You Should Know

If you haven’t checked in on Microsoft Ads (a.k.a. Bing) in a while, you’re not alone—but this is...

Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...

April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites

LinkedIn just rolled out a few key updates to Campaign Manager that—finally—feel like features...

Meta Wants You to Connect Them with GA - Now What?

Meta is making moves again—this time, encouraging advertisers to integrate Google Analytics (GA4)...

The State of Growth Marketing in 2025: A Conversation with Nataly Huff

Growth marketing is in the middle of a major transformation—and in 2025, the pace of change feels...

How to Stay Within Budget and Add Benefits That Employees Enjoy

Most People Ops professionals face long to-do lists and limited budgets. With lower turnover, an...

How to Use AI for Content Repurposing (Without Losing the Human Touch)

Creating high-quality content takes time and effort, but letting it fade after one use is a missed...

LinkedIn Leans into More Effective Marketing Attribution: What To Know

Marketing attribution has always been a challenge, particularly for B2B brands with long sales...

Advantage+ Updates: What’s New in 2025?

Meta has rolled out new AI-powered tools in Ads Manager designed to streamline campaign setup,...

The State of Outbound Marketing for B2B SaaS in 2025

As we step into 2025, the landscape of outbound marketing for B2B SaaS companies has been reshaped...

3 Creative Testing Best Practices for 2025

As digital advertising moves more and more toward algo-based bidding and targeting, creative...

What's Trending with B2B Creative in 2025

The landscape of B2B advertising is evolving rapidly, and 2025 is shaping up to be the year where...

Lifecycle Marketing: Key Optimization Techniques

Understanding the impact of lifecycle marketing requires more than just implementing strategies—it...

How AI Search Results Differ from Traditional Search Engines

No marketer can avoid the truth of 2025: the landscape of search is evolving rapidly with the rise...

Lifecycle Marketing: How to Measure Progress through Strategic KPIs

Understanding the impact of lifecycle marketing requires more than just implementing strategies—it...

Early-2025 Google Ads Updates Roundup: What You Need to Know

Google has been making big changes to its advertising platform – which isn’t new, but the rate of...

Lifecycle Marketing: Establish and Optimize the Right Objectives

Lifecycle marketing is a strategic approach that supplements lead generation campaigns by engaging...