Being a remote business takes away one very important method of building relationships: being face to face. We’ve talked at length about different tools to bring staff and clients together, but those are just tools. The real key to successfully growing a remote business is transparency.
Read MoreWhy do we do what we do? A simple, poorly worded question. Nevertheless, I think it’s important to stop and take a few minutes out of our days to really think about it. Why are you doing all this work today?
A NEW EXCEL FUNCTION. I didn’t realize that was a thing. Microsoft announced XLOOKUP, which destroys the constant disappointment that is VLOOKUP. The new function allows you to search sheets vertically and horizontally. I mean, this is actually super useful. For all of us that use excel for reporting and client interactions, this will be a big help! All my PPC friends are probably going nuts.
Read MoreChat is slowly growing stronger in the lifecycle marketing mix. According to a survey from Drift and SurveyMonkey Audience over 40% of consumers expected a response from a chatbot within five seconds of the original interaction.
Read MoreLet’s get one thing straight from the get go: we LOVE working remotely. But we’ve said it time and time again: it’s not a completely rosy situation. There are challenges to making sure your remote team stays happy, productive, and effective. Our tech stack is one of the things that’s absolutely crucial to making our work possible.
Read MoreBeing an SEO isn’t so bad. At least we don’t have to deal with Facebook Ad Manager. It was a good week for content marketing, with some unexpected Tumblr news and big podcast marketing updates.
Read MoreOver the years I’ve written, sourced, and edited a lot of blog content. The most important thing I’ve learned is that you have to have a clear goal in mind for your content. Who do you want it to reach? What are they interested in? What value are you offering them?
Read MoreEverything felt good this week. Positive late summer vibes bleeding directly into the digital world. Some super useful updates across Google’s search and web properties help SEOs and Content Marketers, while healthy business news from Pinterest and a Yoast update round out a generally excellent time for everyone.
Read MoreFor the final post in our Google Ads 101 series, we’re going to cover our technical process for writing and uploading new ad copy. Check it out!
Read MorePerspective Friday! Facebook generated $16.6 billion in ad revenue in Q2. That’s three times more than the $5 billion they have to give to the FTC for privacy violations. Facebook is dead guys.
Read MoreToday we’re going to tackle one of the fundamental tasks in running AdWords accounts: building keywords and new ads. Our process covers how to do this in bulk, for campaigns that are already running. Let’s dive in!
Read MoreDid you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around a Google algorithm update, but nothing officially confirmed by Google. Phantom algorithm updates are like Prime Day for SEOs, but instead of killer ecommerce deals we get to argue on Twitter. It’s awesome.
Read MoreNext up on our Google Ads 101 series: how to perform a Low Search Volume Keyword Removal. Let’s dive in!
Are smart speakers are just surveillance devices? It’s naive to think that bringing a device into your home that listens to your conversations doesn’t surface some security concerns. Like any piece of technology, there are going to be security issues and assumed levels of risk, the modern balance between giving up pieces of privacy and security for technological convenience.
Read MoreToday we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a Callout Extension Analysis.
Read MoreLucky number 13 is here. Overstock released some interesting insider information behind its recent, dramatic SEO success, while YouTube and Pinterest both launch new features to improve your video marketing programs.
Read MoreIn the next installment of our Ad Words Reporting 101 series: How to Perform a Placement Analysis. Let’s dive in!
Read MoreThe holiday week failed to slow anything down in the SEO and content marketing world. New features and platform updates from Google, LinkedIn and Twitter, kept everyone alert, with a bonus feature release from one of my favorite tools, the Wayback Machine.
Read MoreOur blog is taking the July 4th Holiday off. We’ll be back next week with our regular posting schedule. We hope you have a wonderful holiday surrounded by friends, family, and fun!
Read MoreI’ve got to be on top of tasks and projects. I’ve also got to be able to switch between them seamlessly and keep track of my progress. Here are the tools and tricks I use to make that easier.
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