Click Through Reads #48: Google Modeling and YouTube Right to Monetization

It’s news time Click-Through-Readers! For many of you this edition is being read inside of an office as companies re-open fully. It’s beginning to look a lot like business as usual. There are some big changes happening in the tracking and content monetization world. We start off by digging into Google’s extended modeling...

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Johanna Gumbrill
June 15, 2021
Click Through Reads #47: Google Travel Updates and Bing Similar Audience Feature

Hello Click-Through-Readers! This week in the news we are covering some helpful updates from Google to support the travel industry with the influx of vacation planning in a post-vaccination world. If anyone flew in recent weeks you are probably very aware that people are on-the-go again! Memorial Day Weekend brought busy flights...

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Johanna Gumbrill
June 7, 2021
Click Through Reads #46: People Filters and Data Tracking

Hello Click-Through Readers! Marketers are slowly returning to their offices and there are mixed emotions about it. Some are ready to be back with other people and outside of their homes, and others are realizing that remote is their new preferred way of life. Jordan Digital Marketing is a 100% remote agency, even pre-Covid, so...

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Johanna Gumbrill
May 24, 2021
Click Through Reads #45: Target ROAS Bidding And Instant Match Rates

Hello Click-Through Readers! This week we are reading about Google enabling Target ROAS bidding for app campaigns, as well as digging deeper into the intent behind that Facebook iOS14.5 prompt. We will also cover new Instant Match Rates for Customer Match lists in Google, and the Twitter rebrand.

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Johanna Gumbrill
May 7, 2021
Click Through Reads #44: iOS 14.5 and Microsoft Paid Advertising

Hello Click-Through-Readers! Unless you live under a rock (no judgement) you've already heard about Apple releasing the iOS 14.5 update that changes tracking forever. There have been several articles in Click Through Reads about this update as we prepared for the major product update. This is the week where it finally released and...

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Johanna Gumbrill
April 28, 2021
Click Through Reads #43: GSC Updates and TikTok Video Editor

Hello Click-Through-Readers! This week we dig into two improvements to the Google Search Console, breaking down each of the new updates. We then will review the new Pinterest code of conduct, new moderation tools and first creator fund. TikTok announced that they will be making a permanent transition to personalized ads, and cover...

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Johanna Gumbrill
April 16, 2021
Click Through Reads #42: Property Promotion and Automotive Beta

Hello Click Through Readers! We have some industry-focused news this week starting with Google launching property promotion ads for hotels globally. For the automotive industry, Microsoft released an automotive ads beta with a new way for dealerships to showcase their inventory. Those stories plus a Spotify acquisition, and two...

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Johanna Gumbrill
April 2, 2021
Click Through Reads #41: Showcase Shopping Shutdown

Hello Click-Through-Readers! One of our top stories this week could impact some ecommerce brands who found success with Showcase Shopping Ads. Google announced they are discontinuing this ad format after over three years of offering it. Next we will cover a big move by Snapchat with a recent acquisition of a Berlin-based retail...

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Johanna Gumbrill
March 24, 2021
Click Through Reads #40: 2021 Challenges, Telegram, and Turtledove

Hello Click-Through-Readers! We are Springing-forward into the news this week starting with an article outlining the biggest challenges digital marketers are facing in 2021. Can you guess what might be on that list based on your own pain points? Next we will dig into the growing messaging / social-media app, Telegram. Finally we...

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Johanna Gumbrill
March 18, 2021
Click Through Reads #39: Privacy Sandbox and Political Ads

Welcome to another edition of the news Click-Through-Readers! While this might not be as thrilling as scrolling through meme after meme about the Harry Meghan interview, we will try to keep this educational. Our header image is a puppy which has nothing to do with the news but we find typically sparks interest.

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Johanna Gumbrill
March 11, 2021
Click Through Reads #38: Instagram Live Rooms and Business TikTok

Hello CTR Readers! This week in Click-Through-Reads we talk about Instagram’s new Live Rooms, a feature that was released on March 1st. We also are going to cover a bunch of new Microsoft ad updates including them sunsetting Average Position (rude) just like Google. Finally, we review a new TikTok account that marketers should be...

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Johanna Gumbrill
March 5, 2021
The Ultimate Guide To Direct Response Advertising

Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll cover some of the basics of direct response advertising (aka, DR) - starting with what it is and the most common questions we’ve seen. Then we’ll dive into some best practices and tips to help you succeed with direct response advertising.

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Natalie Hanson
March 2, 2021
Click Through Reads #37: Consumer Trends and Snapchat Performance

Hello Click-Through-Readers! By now we are all expert-level online shoppers thanks to the pandemic, but we dive deeper this week into other emerging consumer trends from 2020 that means big opportunities for online brands. We also will look at long vs short Snapchat ads and see which ones had the best performance. Finally, we will...

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Johanna Gumbrill
February 28, 2021
Click Through Reads #36: Google Forms and Facebook Newsfeed Testing

Hello Click-Through-Readers! Happy Lunar New Year! It’s the year of the Ox. “Oxen are honest and earnest. They are low key and never look for praise or to be the center of attention. This often hides their talent, but they’ll gain recognition through their hard work.” I think this perfectly describes a lot of the digital marketers...

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Johanna Gumbrill
February 18, 2021
Click Through Reads #35: Microsoft Automation and Youtube Brand Safety

Hello Click Through Readers! Is anyone else still living off of Super Bowl snacks they made? I think I cooked for 12 people when really it was just my husband and I watching it at home. As tasty as buffalo chicken dip is, my body is begging for some greens. 

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Johanna Gumbrill
February 11, 2021
Click through reads #34: New CTA Options for Instagram stories

Hello Click-Through-Readers!  Before we jump into the news we wanted to say that we are hiring for a remote Digital Advertising Account Manager! If you are interested take a look at the job description and send us your information.

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Johanna Gumbrill
January 15, 2021
Click Through Reads #33: The Biggest Advertiser on Earth

Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We hope to give you a nice break, and some important industry updates, to get you into your weekend.

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Johanna Gumbrill
January 8, 2021
Click Through Reads #32: RSAs vs ETAs

Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s time for our final post of the year! There are some important things to review prior to heading off into celebration land and some much needed PTO. The first is a summary of a recent SMX panel debate around RSAs vs ETAs. The next is...

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Johanna Gumbrill
December 17, 2020
Click Through Reads #31: Lead Form Extensions and WhatsApp Carts

Hello Click-Through-Readers! All the product engineers are back at work after the Thanksgiving break, delivering some big new updates for us this week. We are going to cover Google improvements to Lead Form Extensions, Updated to Discovery Ads, a new Carts Feature within WhatsApp, Twitter Frequency Caps, Facebook acquisitions, and...

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Johanna Gumbrill
December 11, 2020
Click Through Reads #30: Google Ads Business Verification and YouTube Audio Ads

Welcome back to the news Click-Through-Readers! We hope you had a wonderful Thanksgiving and ate all the foods. This week we cover some larger updates including Google Ads Business Verifications which could lead to accounts being paused (better be safe than sorry and check your account!), a new ad format that has a limited...

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Johanna Gumbrill
December 3, 2020