Google can now handle client-side AJAX-style JavaScript POST requests. This is valuable if you use (or want to start using) JavaScript to create dynamic content on web pages. It’s important to note that POST requests impact crawl budget more than GET requests. And more!
Next up in our Ad Words Reporting 101 series: How to Run an Effective Ad Test Analysis! This is an extremely useful report that will tell you a lot about general performance, but more importantly about the performance of individual headlines, descriptions, and their combinations.
Read MoreRemote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the decision to join a remote team. People are taking a leap of faith when they come to work for any remote company, remember that in order to keep everything in perspective.
Read MoreSome nice, small updates this week. More importantly, I seem to be the only person who actually likes GOT Season 8.
Read MoreIn our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day of Week Analyses! These reports are excellent for optimizing accounts. Using the data you can adjust ad schedules so that your ads are only running during peak times for higher CTR and more conversions.
Read MoreAd Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right?
Read MoreGoogle announced support FAQ and How-To structured data. How-To is designed for step by step tasks, so this is a great opportunity for blog posts and how-to content from company blogs and content marketing projects. According to Google, this can also show up on Google Assistant to provide a voice-guided experience through your content. Woah.
Read MoreLast week’s Search Console bug has been resolved, but according to Google, multiple console reports are missing data from April 9th to the 25th. The missing data during this 16 day period has been replaced with data from April 26th (so it’s bogus!). Additionally, the backlink report is still bugged out. What can you do? Add another line item to your daily scream list and carry on.
Read MoreNext up in our Ad Words Reporting 101 series: How to Perform a Negative Keyword Scrub! Running an analysis to determine which terms to set as negatives is an absolutely crucial part of running paid search campaigns: it’s as important to tell Google what NOT to bid on as it is to tell it what to bid on.
Read MoreRemote work can be difficult, and growing a remote team definitely has its challenges. We made our first remote hire a few months ago and there was a definite learning curve. We made some mistakes, but since we took a lot of time to prepare before releasing our job description and job mission we’re extremely happy with our results.
Read MoreGoogle Search Console Coverage report has been out of operation for over 16 days, Google paused the report because of a larger set of indexing issues. While those issues should be fixed, the reports are still down.
Read More“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The recourse available to you in this situation is entirely dependent on whether your trademark is registered with Google or not.
Read MoreAd Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right?
Read MoreI spend a solid percentage of my week keeping up on SEO news and discussions from around the web. I find myself sharing this information informally with many friends and colleagues who reach out for advice or questions. I’ll be writing a weekly roundup of SEO news and information that I think is important and publishing it every Friday morning. I’m branding it “Backlink Breaker” because alliteration wins every time.
Read MoreWhen you think of Google Ads, your mind might immediately think of the text ads that have been part of the SERPs forever. Those are certainly a big part of what makes Google the largest online advertising platform, but there are so many more Ad Formats you can use to build the perfect campaign.
Read MoreExcel is a crucial part of any Paid Marketer’s arsenal. In this post, we’re going to give a quick rundown of the essential skills any marketer should have when using Excel.
Read MoreOne of the best things about running pay per click advertising with Google is the amount of control you can have over your ads using match types.
Read MoreFacebook is an incredible advertising platform. With specific targeting, a sensible budget, and beautiful creative, the world is the limit! We’re here with some handy ad specs if you’re starting out (or just need a quick reference).
Read MoreJordan Digital Marketing’s leadership has been on both sides of that table. We took what we learned from those experiences and crafted the kind of agency clients are demanding, and employees want to work for.
Read More
