How to Perform Hour of Day & Day of Week Analyses

In our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day of Week Analyses! These reports are excellent for optimizing accounts. Using the data you can adjust ad schedules so that your ads are only running during peak times for higher CTR and more conversions.

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Claire Forgan
Adwords Ad Extensions Explained

Ad Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right?

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Jonathan Svilar
Backlink Breaker - 16 Days of Lost Data, Canonical Bug, Sitemaps vs Date On Page

Last week’s Search Console bug has been resolved, but according to Google, multiple console reports are missing data from April 9th to the 25th. The missing data during this 16 day period has been replaced with data from April 26th (so it’s bogus!). Additionally, the backlink report is still bugged out. What can you do? Add another line item to your daily scream list and carry on.

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Adam Tanguay
How to Perform a Negative Keyword Scrub

Next up in our Ad Words Reporting 101 series: How to Perform a Negative Keyword Scrub! Running an analysis to determine which terms to set as negatives is an absolutely crucial part of running paid search campaigns: it’s as important to tell Google what NOT to bid on as it is to tell it what to bid on.

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Claire Forgan
What We Learned From Making our First Remote Hire

Remote work can be difficult, and growing a remote team definitely has its challenges. We made our first remote hire a few months ago and there was a definite learning curve. We made some mistakes, but since we took a lot of time to prepare before releasing our job description and job mission we’re extremely happy with our results.

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Jonathan Svilar
Google AdWords Ad Extensions Explained

Ad Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right?

Read More
Jonathan Svilar
Backlink Breaker - Google Bugs, AMP URLs, and Yoast 11.0

I spend a solid percentage of my week keeping up on SEO news and discussions from around the web. I find myself sharing this information informally with many friends and colleagues who reach out for advice or questions. I’ll be writing a weekly roundup of SEO news and information that I think is important and publishing it every Friday morning. I’m branding it “Backlink Breaker” because alliteration wins every time.

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Adam Tanguay
Google Ad Formats Explained

When you think of Google Ads, your mind might immediately think of the text ads that have been part of the SERPs forever. Those are certainly a big part of what makes Google the largest online advertising platform, but there are so many more Ad Formats you can use to build the perfect campaign.

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Jonathan Svilar
Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and beautiful creative, the world is the limit! We’re here with some handy ad specs if you’re starting out (or just need a quick reference).

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Jonathan Svilar