5 Best Practices for Facebook Advantage+ Campaigns
If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...
Ashton Stanworth - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Facebook Advantage+ Campaigns: Pros & Cons
If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...
Intro to Facebook Advantage+ Campaigns
Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...
Google Marketing Live 2023: AI, AI & more AI
If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
Michelle Ta - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies
In April 2023, Google released the results of a test that compared the results of privacy-friendly...
Constructing a Great QBR: The Fundamentals
No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...
Google Enhances Attribution for Web Conversions
Google may have made more headlines and riled up marketers in April by announcing the demise of...
What to Know About the New Pinterest-Amazon Partnership
Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...
Olivia Wesel - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
4 Critical Considerations Before Scaling Google Ads Internationally
Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...
Jhana Guzman-Scholder - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
UTM Parameters: A Glossary of Terms
Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...