Jordan Medsker - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
LinkedIn Introduces First Impression Ads: What to Know
LinkedIn just rolled out a promising update that B2B advertisers should have on their radar: First...
Google Lowers Customer Match Threshold: What It Means
Google just rolled out a major update that could quietly make a big impact, especially for B2B and...
Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know
It’s no secret that Google has slowly been peeling back the curtain on its most opaque campaign...
Threads Ads Are Officially Here: What Advertisers Should Know Before Testing
Meta has officially expanded Threads ads to all advertisers, marking the next phase of the...
Guide to Growth in the AI Search Era: Key Takeaways
To put it bluntly, and with no hyperbole needed, the game of organic search and discovery has...
Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching
Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more...
Bing Ads: 2025 Updates You Should Know
If you haven’t checked in on Microsoft Ads (a.k.a. Bing) in a while, you’re not alone—but this is...
Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases
Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...
April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites
LinkedIn just rolled out a few key updates to Campaign Manager that—finally—feel like features...
Meta Wants You to Connect Them with GA - Now What?
Meta is making moves again—this time, encouraging advertisers to integrate Google Analytics (GA4)...
The State of Growth Marketing in 2025: A Conversation with Nataly Huff
Growth marketing is in the middle of a major transformation—and in 2025, the pace of change feels...
How to Stay Within Budget and Add Benefits That Employees Enjoy
Most People Ops professionals face long to-do lists and limited budgets. With lower turnover, an...
How to Use AI for Content Repurposing (Without Losing the Human Touch)
Creating high-quality content takes time and effort, but letting it fade after one use is a missed...
LinkedIn Leans into More Effective Marketing Attribution: What To Know
Marketing attribution has always been a challenge, particularly for B2B brands with long sales...
Advantage+ Updates: What’s New in 2025?
Meta has rolled out new AI-powered tools in Ads Manager designed to streamline campaign setup,...
The State of Outbound Marketing for B2B SaaS in 2025
As we step into 2025, the landscape of outbound marketing for B2B SaaS companies has been reshaped...
3 Creative Testing Best Practices for 2025
As digital advertising moves more and more toward algo-based bidding and targeting, creative...
What's Trending with B2B Creative in 2025
The landscape of B2B advertising is evolving rapidly, and 2025 is shaping up to be the year where...