TikTok's New Search Ads - A Full Breakdown
Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.
TikTok is...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Benchmarking Data: A Guide to Using GA4’s New Release
Google Analytics 4 (GA4) has rolled out a powerful new feature: benchmarking data. For businesses...
4 Initiatives to Build an Empathetic Hiring Process
We’ve all heard the horror stories about today’s hiring landscape—job openings receiving over 100...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...
Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?
Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...
Performance Max Upgrades: New Reporting and AI Tools You Need to Know
Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...
How to Create a Productive WFH Routine
At Jordan Digital Marketing, working remotely is one of our core values; the founder and company...
Performance Max in, Smart Campaigns out: What to Know
Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...
Five Ways HR Impacts Strategic Planning
It’s important for HR to stay current with business trends because they significantly impact...
Meta Ads Releases New Feature to Show Offer Details: What to Know
Meta ads has a new feature that will allow you to dynamically insert offer details on your CTA for...
Reddit Has Beefed up Conversation Ads - Here's How to Leverage Them
Reddit made some revisions to its conversation page ads featuring a larger, more premium ad that...
Google App Campaign Audience Signals: What to Know
Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...
Link Cards for Brand Queries: Are Your Listings Ready?
If AI Overviews’ link cards for brand queries weren’t enough reason for you to do a deep dive into...
Lessons from Boomerangs: How to Keep the Door Open for Departing Employees
At JDM, we approach the employee lifecycle with the same transparency and commitment to excellence...
Google Ads Brand Recommendations: What to Know
Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...
People Also Ask - An Examination of the Precursor to AI Overviews
AI Overviews are an attempt by Google to anticipate what users are actually asking for with their...
You Can Now Import Google Conversion Goals into Bing - Why It Matters
Microsoft just announced that their Ads interface will now allow advertisers to import Google...