New SaaS Marketing Leader? Here’s How to Get Started
Congrats. You’re officially the new head of marketing at a SaaS company.
You might be in your...
AI Overviews Ads: Their Impact on Client Accounts in 1H 2025
As ads in AI Overviews (AIO) become more prevalent, it’s critical that advertisers monitor...
Meta Ads Updates: Our Take on June’s Biggest Releases
Meta’s latest suite of advertising updates, unveiled during IAB NewFronts and expanded in their ...
Jordan Medsker - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
LinkedIn Introduces First Impression Ads: What to Know
LinkedIn just rolled out a promising update that B2B advertisers should have on their radar: First...
Google Lowers Customer Match Threshold: What It Means
Google just rolled out a major update that could quietly make a big impact, especially for B2B and...
Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know
It’s no secret that Google has slowly been peeling back the curtain on its most opaque campaign...
Threads Ads Are Officially Here: What Advertisers Should Know Before Testing
Meta has officially expanded Threads ads to all advertisers, marking the next phase of the...
Guide to Growth in the AI Search Era: Key Takeaways
To put it bluntly, and with no hyperbole needed, the game of organic search and discovery has...
Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching
Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more...
Bing Ads: 2025 Updates You Should Know
If you haven’t checked in on Microsoft Ads (a.k.a. Bing) in a while, you’re not alone—but this is...
Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases
Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...
April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites
LinkedIn just rolled out a few key updates to Campaign Manager that—finally—feel like features...
Meta Wants You to Connect Them with GA - Now What?
Meta is making moves again—this time, encouraging advertisers to integrate Google Analytics (GA4)...
The State of Growth Marketing in 2025: A Conversation with Nataly Huff
Growth marketing is in the middle of a major transformation—and in 2025, the pace of change feels...
How to Stay Within Budget and Add Benefits That Employees Enjoy
Most People Ops professionals face long to-do lists and limited budgets. With lower turnover, an...
How to Use AI for Content Repurposing (Without Losing the Human Touch)
Creating high-quality content takes time and effort, but letting it fade after one use is a missed...
LinkedIn Leans into More Effective Marketing Attribution: What To Know
Marketing attribution has always been a challenge, particularly for B2B brands with long sales...
Advantage+ Updates: What’s New in 2025?
Meta has rolled out new AI-powered tools in Ads Manager designed to streamline campaign setup,...