JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

4 Ways to Leverage Google Ads Offline Conversion Data

Offline conversion data can provide valuable insights into the effectiveness of your Google Ads campaigns, but it can be overwhelming to know what to do next once you have the data. 

Top 4 HR KPIs & Metrics to Track

As an HR pro, I know our particular discipline has a lot of associations, not all of them positive....

Bryan Locke - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

How to Set up Google App Campaigns

Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...

Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?

Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...

The 3-Step Process to Dial in Creative for Your Audiences

Whether you’re advertising on Instagram, TikTok, Pinterest, Snapchat, LinkedIn, programmatic, the...

How to Set up Conversion Tracking for Your LinkedIn Ads

Accurate conversion tracking is the backbone of any successful online advertising campaign. It...

2023 Guide for Creating Winning Ads on Linkedin

LinkedIn advertising may not have all the creative functionality of other social media platforms,...

Marco Primerano - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

SEO Trends Heading into 2023

Google’s shift to Helpful Content is symbolic of a sea change in SEO. Gone are the days of...

TikTok for B2B: 6 Quick Lessons to Apply

As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...

JDM’s 2022 Highlights: Growth, Fun, and Resilience

It’s always a great exercise to zoom out of daily initiatives and challenges and reflect on the...

Digital Marketing Predictions for 2023: Strategic Shifts

2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...

Digital Marketing Predictions for 2023: Platforms

As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...

ABM Is Not a Quick, Cheap Fix in a Lagging Economy

As economic uncertainty mounts, companies are looking for ways to save money on their digital...

The Right Campaign Structure for TikTok B2B Ads

If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...

Snapchat Advertising: Take Advantage of an Underrated Gen Z Engagement Platform

Yes, TikTok is still all the rage, and yes, Snapchat has had some notable struggles of late. But...

TikTok for B2B: Y or N?

If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...

For HR, Feedback Is a Gift. Here’s How to Get More of It

As a People Ops leader, I have a few overarching goals: improve employee retention; prevent...