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Strategy

Proactive vs. Reactive Strategic Planning: Best Practices for Client-Facing Initiatives

Brittani Harris
Brittani Harris
Jan 6, 2026 7:30:00 AM

At JDM, great strategy involves knowing when to stick to a well-built roadmap and when it’s the right time to pivot. When we build a strategy for clients, we approach it from two angles: proactive ...

Paid Search

Google's Original Conversion Value Metric: What to Know

Brittani Harris •Dec 22, 2025 7:30:00 AM
Marketing Strategies, SEO, AI

Growing AI Search Visibility Phase 3: How to Earn and Increase Inclusion in AI Answers

Adam Tanguay •Dec 17, 2025 7:00:04 AM
SEO, Strategy

Growing AI Search Visibility Phase 2: The Marketer Playbook for Authority Building

Adam Tanguay •Dec 11, 2025 8:30:00 AM
How to Run a Great Call for Your Marketing Clients
Culture

How to Run a Great Call for Your Marketing Clients

Ronni Ng •Dec 11, 2025 7:30:00 AM
Google’s Q4 Demand Gen Campaign Updates: A Breakdown
Paid Search

Google’s Q4 Demand Gen Campaign Updates: A Breakdown

Ashley Ali •Dec 4, 2025 1:48:55 PM
Marketing Strategies, SEO, AI

Growing AI Search Visibility Phase 1: Make Your Content Easy for Models to Read

Adam Tanguay •Dec 3, 2025 9:30:00 AM
Marketing Strategies, SEO, AI

Guide to Growing AI Search Visibility: What Marketers Need to Know Now

Adam Tanguay •Nov 19, 2025 7:00:03 AM
Why You Need to Prioritize LinkedIn TLAs in 2026
Social Advertising, LinkedIn

Why You Need to Prioritize LinkedIn TLAs in 2026

Ronni Ng •Nov 12, 2025 5:37:42 AM
Meta’s Business AI: Should You Put the New Chatbot to Use?
Social Advertising, Meta

Meta’s Business AI: Should You Put the New Chatbot to Use?

Michelle Howard-Ta •Nov 4, 2025 7:30:00 AM
New Conversion Values: Google's (Big) Overstep and How to Prepare
Paid Search

New Conversion Values: Google's (Big) Overstep and How to Prepare

Nathan Murdock •Oct 28, 2025 7:29:59 AM
JDM Named Finalist in 2025 Search Engine Land Awards
SEO

JDM Named Finalist in 2025 Search Engine Land Awards

Tyler Jordan •Oct 23, 2025 11:41:21 AM
A Q4 Gift from Google: Promotions Mode to Spend Holiday Budgets Better
Paid Search

A Q4 Gift from Google: Promotions Mode to Spend Holiday Budgets Better

Ashley Ali •Oct 21, 2025 7:30:01 AM
AI Max for Search: Campaign Strategy for Peak Seasonality
Paid Search

AI Max for Search: Campaign Strategy for Peak Seasonality

Nathan Murdock •Oct 17, 2025 10:24:23 AM
Video Advertising on Reddit: Updates and Best Practices
Paid Search

Video Advertising on Reddit: Updates and Best Practices

Natalie Hanson •Oct 7, 2025 7:30:00 AM
Want to Blow Away Holiday Revenue Numbers on TikTok? Leverage Search Ads
Paid Search, TikTok

Want to Blow Away Holiday Revenue Numbers on TikTok? Leverage Search Ads

Ronni Ng •Oct 1, 2025 7:30:00 AM
Paid Search

PMax Just Got Smarter: What Account-Level Channel Reporting Means for Advertisers

Ronni Ng •Sep 30, 2025 7:30:00 AM
Paid Search

Microsoft Advertising Introduces Impression-Based Remarketing, Audience Upgrades & More

Olivia Wesel •Sep 25, 2025 7:30:00 AM
Paid Search

Google Is Removing Manual Language Targeting for Search Ads: Why It Matters

Sydney Suttles •Sep 23, 2025 7:30:00 AM
Paid Search

AIO Ads: How to Approach Them Heading into Q4

Brittani Harris •Sep 18, 2025 7:30:00 AM
Culture

Why People Teams of One Should Use AI

Sonja Zierke •Sep 16, 2025 7:30:00 AM
SEO

Project-Managing the JDM Website Redesign: Lessons Learned

Gina Race •Sep 11, 2025 7:30:00 AM