AI Creative in Performance Max: What to Know for B2B
Google recently announced that it will be rolling out new AI features for all advertisers in the US...
3 SEO Takeaways from Our Recent Webinar with Compose.ly
Director of SEO Kelly Ayres had plenty to say in a recent Q&A with content writing leaders...
New Search Themes on Performance Max: Worth a Shot for B2B?
Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...
What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform
Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...
Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens
Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...
Five Ways We Build Employee Morale at JDM
I recently participated in a conference where one of the sessions focused on eNPS (Employee Net...
TikTok, Google Search Partnership? What to Know
TikTok is continuing to push towards positioning itself as a social media platform and a search...
Microsoft Rolls out Advertising Product Updates in Advance of Q4
Advertisers angered by this week’s reports of Google’s artificial inflation of auction prices (and...
Streamlining Paid Team Agendas With Automation and Organization
Well-organized client calls are at the heart of any successful paid advertising team. The moments...
Google Ads Introduces Demand Generation Beta: What to Know
In October, Google will formally roll out Demand Gen campaigns to all advertisers.
Keys to Good Advertising Account Analysis
Digital advertising requires a deft hand to stay on top of all initiatives across your media mix...
Reddit Announces Targeting, Measurement Updates
Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...
TikTok Plans U.S. TikTok Shop Release for October
Over the past year, TikTok has been testing the shop features on their platform that redirects to...
The Journey to a Big Honor from Google
A little over six years ago, I was laid off. The job was great, but the startup was struggling. It...
TikTok Expands Search Ads to All Advertisers
As Google is well aware, TikTok is eating into its search dominance, particularly with younger...
Building an Award-Winning Workplace Culture: Behind the Policies
I’m still in amazement that Jordan Digital Marketing was named a finalist for the 2023 Google...
Setting Employees Up for Success in Q4
Q4 can be a stressful time for many businesses, and marketing agencies feel the heat as much as...
How to Scale B2B Accounts in Capterra Ads
In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...