JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's...

Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo...

Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....

Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in...

How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era....

Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I...

Paid Search Bidding Strategies

“Which bidding strategy should I use?”

That’s a question all digital advertisers need to answer if...

Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your...

Google Ads Scorecard: A Quick Way to Ensure Account Health

Time and time again we see it: new contacts come to us and don’t really know how to assess the...

Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates

Welcome to another week of Click Through Reads! There are more designs happening, this week it’s...

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...

Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing

Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more...

Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates

Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend...

How (and Why) to Advertise your B2B Company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...

How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable...

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

Query Mapping 101: Improving Your Google Ads Account

Query Mapping is the process of identifying and controlling which campaigns / ad groups / keywords...

Click Through Reads #14: Google RSA Updates and Self Service Hulu Ads

Hello Click-Through-Readers! I am reaching new depths to my quarantine entertainment. This week I...