JDM Blog

The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...

Run to your computer and check your accounts now! Amazon, which is notorious for not announcing...

We focus on running a dedicated retargeting display campaign and resume using the retargeting...

Authenticity is an increasingly valuable asset. For SEO, writing, marketing... everything. You...

The goals of any ads are 2 fold:

1. We want to serve an ad that catches the eye of our end user,...

I’m back! 

Honestly, it’s been a struggle to keep up on this every week since as we've added...

A World of Pending Automation

Automation. Smart Campaigns. These are things that we as digital...

There are two purposes of an ad:

1. Get people to click

2. Get people to take a desired action

...

Campaign naming seems like an unimportant, mundane concept, but it’s not.  In order to maintain...

I studied politics in college. I wanted to change the world. I believed that if I could master...

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...

Over the past year, Google Ads has changed more than it had over the past 10 years.  Expanded...

I’m back! Need to take a few weeks off the SEO news beat to focus on client work. Our little...

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...

To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of...

Google’s finally cracking down on the review rich snippet spam that’s been plaguing search...

Being a remote business takes away one very important method of building relationships: being...

Why do we do what we do? We should all take a minute and really think about it. Not to uncover...

Lucky number 20, let’s dive in people.

I took vacation, but the world kept turning. Weird. 

The News

Chat may soon become an essential...