JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Product Results Report and Rich Answers Growth - Backlink Breaker #27

The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...

Amazon Releases Search Terms and History in Beta

Run to your computer and check your accounts now! Amazon, which is notorious for not announcing...

Display Campaigns and Retargeting

We focus on running a dedicated retargeting display campaign and resume using the retargeting...

Instagram Likes and Google Checking Accounts - Backlink Breaker #26

Authenticity is an increasingly valuable asset. For SEO, writing, marketing... everything. You...

Message testing philosophy

The goals of any ads are 2 fold:

  1. We want to serve an ad that catches the eye of our end user,...

BERT, BERT, BERT - Backlink Breaker #25

I’m back! 

Honestly, it’s been a struggle to keep up on this every week since as we've added...

Time to Embrace Smart Shopping Ads?

A World of Pending Automation

Automation. Smart Campaigns. These are things that we as digital...

SEM Messaging

There are two purposes of an ad:

  1. Get people to click

  2. Get people to take a desired action

...

Campaign Naming Conventions

Campaign naming seems like an unimportant, mundane concept, but it’s not.  In order to maintain...

Story Strip and SEO Budgets - Backlink Breaker #24

I studied politics in college. I wanted to change the world. I believed that if I could master...

Single keyword ad groups vs small keyword ad groups

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...

Google Ads evolved, The Alpha-Beta Process has to evolve too

Over the past year, Google Ads has changed more than it had over the past 10 years.  Expanded...

Moz Domain Analysis Tool and Google Video Report - Backlink Breaker #23

I’m back! Need to take a few weeks off the SEO news beat to focus on client work. Our little...

Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...

SEM Account Glossary of Terms

To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of...

Organic Search Dominates and Rich Review Results Change - Backlink Breaker #22

Google’s finally cracking down on the review rich snippet spam that’s been plaguing search...

Why Transparency is JDM’s Most Important Value

Being a remote business takes away one very important method of building relationships: being...

New Link Attributes, RIP Legacy Search Console - Backlink Breaker #21

Why do we do what we do? We should all take a minute and really think about it. Not to uncover...

XLOOKUP and Crawl Spikes - Backlink Breaker #20

Lucky number 20, let’s dive in people.

Chat Lifecycle Share Grows and Amazon Black Hat SEO Proves Fruitful - Backlink Breaker #19

I took vacation, but the world kept turning. Weird. 

The News

Chat may soon become an essential...