JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies

In April 2023, Google released the results of a test that compared the results of privacy-friendly...

Constructing a Great QBR: The Fundamentals

No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...

Google Enhances Attribution for Web Conversions

Google may have made more headlines and riled up marketers in April by announcing the demise of...

What to Know About the New Pinterest-Amazon Partnership

Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...

Olivia Wesel - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies

As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...

2023 Google Shopping Ads: Performance Max vs. Standard Shopping

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...

Meta & Generative AI - Good News for SMBs?

Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...

4 Critical Considerations Before Scaling Google Ads Internationally

Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...

Jhana Guzman-Scholder - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

UTM Parameters: A Glossary of Terms

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

Put Digital PR into Action with Link-Building & SEO

The landscape of SEO and link-building is always changing, and building high-quality links has...

3 Common Options to Track Form Submissions in GTM

Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...

Shelby Hedges - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

How to Research Competitors’ Ads on Facebook & LinkedIn

Knowing what your competitors are up to in the realm of social advertising can give you inspiration...

LinkedIn Expands Podcast Offering

Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...

Best Practices for Onboarding a New Client Contact

New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...

Investing in SEO? Let’s Talk about UX

Let’s hit pause on ChatGPT and its potential fallout in the SEO industry for a second. Whether or...

Sonja Zierke - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...