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Social Advertising

TikTok Introduces More Nuanced Mobile App Ad Measurement

Olivia Wesel
Olivia Wesel
Jan 2, 2024 5:05:55 PM

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors Google and Facebook in targeting and measurement capabilities. TikTok took a step toward closing the ...

tips for job seekers
Culture

5 Tips for Job-Seekers: A Recruiter’s Holiday Gift

Sonja Zierke •Dec 21, 2023 5:39:32 AM
Google advertisers to opt out of search partners
Paid Search

Google Allows Advertisers to Opt Out of the Search Partner Network Entirely

Nathan Murdock •Dec 19, 2023 5:35:24 AM
youtube shorts placements
Paid Search, Youtube

YouTube Shorts: Specific Placements Are on the Way

Natalie Hanson •Dec 14, 2023 11:43:46 AM
new sge ads in Google
Paid Search

SGE Ads Are Inevitable. What Do We Need to Know?

Ronni Ng •Dec 12, 2023 10:30:00 AM
team building and morale at jdm
Culture

5 Wacky Ways We’ve Built Morale at JDM

Sonja Zierke •Dec 7, 2023 11:38:57 AM
tik tok and hubspot integration
Social Advertising, TikTok

TikTok's New HubSpot Integration: What It Means for Lead Gen

Chelsea Gonzalez •Dec 5, 2023 11:35:28 AM
2024 paid media predictions
Marketing Strategies, Paid Search

2024 Paid Media Predictions

2024 seo predictions
Marketing Strategies, SEO

2024 SEO Predictions

client personas for better partnerships in marketing agency
Marketing Strategies, SEO

How to Build Empathetic Partnerships Using Client Personas

performance max ai creative
Paid Search

AI Creative in Performance Max: What to Know for B2B

Ashley Ali •Nov 16, 2023 10:00:00 AM
SEO Takeaways from Our Recent Webinar with Compose.ly
SEO

3 SEO Takeaways from Our Recent Webinar with Compose.ly

Kelly Ayres •Nov 14, 2023 6:26:35 AM
new search themes on performance max google ads blog
Paid Search

New Search Themes on Performance Max: Worth a Shot for B2B?

Brittani Harris •Nov 9, 2023 5:51:04 AM
CP4M, Meta's New AI-Powered Conversation Platform
Paid Search, Social Advertising

What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform

Sabrina Halberg •Nov 7, 2023 8:43:58 AM
mobile seo guide
SEO

Mobile SEO: 5 Best Practices in 2024

Emma Airey •Nov 2, 2023 9:00:00 AM
reels ads logo - new features update for b2b
Paid Search, Social Advertising

Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens

Remote Work, Culture

Five Ways We Build Employee Morale at JDM

Sonja Zierke •Oct 26, 2023 11:35:48 AM
Paid Search, LinkedIn

LinkedIn Reintroduces Sponsored Message Ads

Social Advertising, TikTok

TikTok, Google Search Partnership? What to Know

Natalie Hanson •Oct 19, 2023 11:58:02 AM
Paid Search

Microsoft Rolls out Advertising Product Updates in Advance of Q4

Marketing Strategies, Paid Search

Streamlining Paid Team Agendas With Automation and Organization

Chelsea Gonzalez •Oct 12, 2023 11:41:00 AM
Paid Search

Google Ads Introduces Demand Generation Beta: What to Know

Chelsea Gonzalez •Oct 10, 2023 9:30:00 AM