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How to Approach Google's Broad Match in 2026

Ronni Ng
Jan 20, 2026 7:30:01 AM

Broad match is now a fundamental piece of Google Ads. Google has been explicit about this shift: broad match is now part of a system designed to work with Smart Bidding and conversion signals. When ...

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How to Approach Google's Broad Match in 2026

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Ronni Ng

Lifelong learner Ronni loves the dynamic nature of digital marketing; every day brings a new release or feature to test to find growth in client accounts. From developing brand designs and logos to teaching her teammates the latest and greatest from developing ad platforms including TikTok, Ronni is passionate about raising the bar for marketing performance, particularly for her JDM clients.

How to Approach Google's Broad Match in 2026

All articles from Ronni Ng

How to Approach Google's Broad Match in 2026

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LinkedIn - Platform Updates & Test Opportunities - Q3 2025

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