JDM Blog

Google TV Ads Are Here – Are They a Big Deal?

YouTube TV hit 8 million subscribers in February 2024, which gives Google a nice incremental platform for ad revenue. And they’re not stopping at YouTube; in January, they introduced a new ad placement, on Google TV. Any new Google ad inventory is reason for advertisers to pay attention, particularly when the inventory combines TV’s medium with Google’s wealth of targeting and intent data. So just how big a deal is this ...