GET BACK TO GROWTH

JDM emphasizes three things:

• Full-funnel execution (not just acquisition)

• Audience segmentation + strategic roadmap (precise ICP personas and prioritized opportunities)

• Measurement that maps to revenue

The goal is qualified pipeline and revenue. That means optimizing beyond top-of-funnel volume and focusing on SQLs, opportunities, CAC, and efficiency.

Paid channels can improve faster once tracking, targeting, and creative are tightened. SEO and AI visibility tend to compound over time. The timeline depends on your baseline and how much rebuilding your campaigns and marketing fundamentals need.

Our approach is to focus on the bottom of the funnel first and work our way up. The first priority is to capture all the existing demand for your product; from there, we move into channels that create demand within your ICP.

Lower-funnel campaigns target audiences who are already familiar with the brand or actively searching for similar solutions. These campaigns ensure we convert the right users, generating high-value customers. Our lower-funnel approach is to capture demand among high-intent audiences by showcasing a brand’s unique value, building trust, and creating an offer they can’t resist. For B2B/SaaS brands, we would focus on Paid Search, Linkedin, and other select paid social channels for this initiative; for B2C/eCommerce brands, we would focus on Paid Search and Paid Social (Meta, Pinterest, TikTok).

Upper-funnel campaigns introduce a brand to new audiences, positioning it as the go-to solution for simplifying a company’s database with a NoSQL distributed document database. Our focus here is to educate potential customers about a brand’s services to create interest and demand.

Yes. The focus is on qualifying the right buyers, improving conversion quality, and connecting campaigns to downstream outcomes like SQLs and opportunities.

Yes. JDM includes AI/LLM search visibility work to help brands show up in AI answers through authority signals, helpful content, and brand mentions across credible sources.

Pricing is typically scoped to your goals, channels, and the execution required to drive growth. Most teams should expect a custom proposal based on complexity, speed, and how many channels are in scope.