Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We hope to give you a nice break, and some important industry updates, to get you into your weekend.

Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s time for our final post of the year! There are some important things to review prior to heading off into celebration land and some much needed PTO. The first is a summary of a recent SMX panel debate around RSAs vs ETAs. The next is...

Hello Click-Through-Readers! All the product engineers are back at work after the Thanksgiving break, delivering some big new updates for us this week. We are going to cover Google improvements to Lead Form Extensions, Updated to Discovery Ads, a new Carts Feature within WhatsApp, Twitter Frequency Caps, Facebook acquisitions, and...

Welcome back to the news Click-Through-Readers! We hope you had a wonderful Thanksgiving and ate all the foods. This week we cover some larger updates including Google Ads Business Verifications which could lead to accounts being paused (better be safe than sorry and check your account!), a new ad format that has a limited...

Hello Click-Through-Readers! Were your Facebook accounts disabled this week? We cover the details of how Facebook accidentally disabled accounts and how it was fixed as one of our top stories. Hopefully that is the end of Facebook bugs since the holidays are right around the corner and it’s time to build! It’s going to be an...

Hello Click-Through-Readers! I interrupt your stress eating while watching election results to bring you the news. There are some big updates to Instagram Live Streaming, Google Ads productivity tools (need this to make up for lost time refreshing Twitter), new Google integrations between Ads and Sheets, and new Bing Promotion...

Happy Halloween Click-Through-Readers! There are no tricks, only treats, in this news roundup. Some of the things we will cover are new Google Analytics 4 with some early details, new updates to Google pricing and promotions (right in time for holiday sales!), Facebook political ad updates, tips for using online events to build...

Hello Click-Through-Readers! We want to get you though this week with some news and beautiful Fall foliage. This week we cover Google testing local ads in map search results (some of you might have already seen these in the wild), new messenger API for Instagram message management, fancy new Instagram Collection ads (just in time...

Hello Click-Through-Readers! This is a weird week...there was football on a Tuesday and the Bachelorette premiered on a Tuesday. My husband and I had to flip a coin over who got to relax and watch their show live, and who had baby bedtime duty and recorded tv.  In the news this week we have some big updates for Amazon Sellers just...

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this time to remind myself that there are only three more months of 2020, and to check my budgets...but really I can’t believe that 2020 is actually going to end. I also have to give the disclaimer that the cute puppy eating Fall leaves...

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo albums from college, you know back when you had to have a .edu email to get a Facebook account. There were many laughs, and several “why did I do that?!” moments. Well it seems as if Facebook was feeling nostalgic as well because...

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in the news this week. Facebook will be limiting the number of active ads allowed to be running starting early 2021 - that’s some big news for most of you! Also, Bing has new multi-image extensions, we have a workaround for Google...

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I have spoken to this week is going crazy trying to make up for a lost day on Monday. Don’t get me wrong, I am on team three-day-weekend, but can we please always make the extra day off a Friday? I wish you all the best as we finish up the...

“Which bidding strategy should I use?” That’s a question all digital advertisers need to answer if they want their Google and Bing ads to show. That can be pretty daunting. Manual or automated? Semi-automated? What does automated fully entail? Are you guaranteed results? The one you choose can be the deciding factor between...

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your Monday meetings and cancel your morning alarm (unless any of you are in the same boat as me and have dog and tiny human alarms every day of the week). It makes me happy when I see co-workers and clients all tan on Zoom meetings. A simple...