Click Through Reads #33: The Biggest Advertiser on Earth

Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We hope to give you a nice break, and some important industry updates, to get you into your weekend.

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Johanna Gumbrill
January 8, 2021
Click Through Reads #32: RSAs vs ETAs

Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s time for our final post of the year! There are some important things to review prior to heading off into celebration land and some much needed PTO. The first is a summary of a recent SMX panel debate around RSAs vs ETAs. The next is...

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Johanna Gumbrill
December 17, 2020
Click Through Reads #31: Lead Form Extensions and WhatsApp Carts

Hello Click-Through-Readers! All the product engineers are back at work after the Thanksgiving break, delivering some big new updates for us this week. We are going to cover Google improvements to Lead Form Extensions, Updated to Discovery Ads, a new Carts Feature within WhatsApp, Twitter Frequency Caps, Facebook acquisitions, and...

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Johanna Gumbrill
December 11, 2020
Click Through Reads #30: Google Ads Business Verification and YouTube Audio Ads

Welcome back to the news Click-Through-Readers! We hope you had a wonderful Thanksgiving and ate all the foods. This week we cover some larger updates including Google Ads Business Verifications which could lead to accounts being paused (better be safe than sorry and check your account!), a new ad format that has a limited...

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Johanna Gumbrill
December 3, 2020
Click Through Reads #29: Facebook Accounts Disabled and Connected TV Strategy

Hello Click-Through-Readers! Were your Facebook accounts disabled this week? We cover the details of how Facebook accidentally disabled accounts and how it was fixed as one of our top stories. Hopefully that is the end of Facebook bugs since the holidays are right around the corner and it’s time to build! It’s going to be an...

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Johanna Gumbrill
November 13, 2020
Click Through Reads #28: Instagram Broadcast Updates and Google Ads Productivity

Hello Click-Through-Readers! I interrupt your stress eating while watching election results to bring you the news. There are some big updates to Instagram Live Streaming, Google Ads productivity tools (need this to make up for lost time refreshing Twitter), new Google integrations between Ads and Sheets, and new Bing Promotion...

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Johanna Gumbrill
November 5, 2020
Click Through Reads #27: Google Analytics 4 Unveiled, Facebook Political Ads, and Google Shopping Updates

Happy Halloween Click-Through-Readers! There are no tricks, only treats, in this news roundup. Some of the things we will cover are new Google Analytics 4 with some early details, new updates to Google pricing and promotions (right in time for holiday sales!), Facebook political ad updates, tips for using online events to build...

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Johanna Gumbrill
October 29, 2020
Click Through Reads #26: Google Local Ads Testing, API Messenger for Instagram

Hello Click-Through-Readers! We want to get you though this week with some news and beautiful Fall foliage. This week we cover Google testing local ads in map search results (some of you might have already seen these in the wild), new messenger API for Instagram message management, fancy new Instagram Collection ads (just in time...

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Johanna Gumbrill
October 22, 2020
Click Through Reads #25: Google Performance Max and Amazon Sponsored Display

Hello Click-Through-Readers! This is a weird week...there was football on a Tuesday and the Bachelorette premiered on a Tuesday. My husband and I had to flip a coin over who got to relax and watch their show live, and who had baby bedtime duty and recorded tv.  In the news this week we have some big updates for Amazon Sellers just...

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Johanna Gumbrill
October 16, 2020
Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

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Johanna Gumbrill
October 8, 2020
Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

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Joanna Tran
October 6, 2020
Click Through Reads #23: new Reddit expanded inventory and Google Local Service Ad bidding options!

Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this time to remind myself that there are only three more months of 2020, and to check my budgets...but really I can’t believe that 2020 is actually going to end. I also have to give the disclaimer that the cute puppy eating Fall leaves...

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Johanna Gumbrill
October 1, 2020
Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

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Joanna Tran
September 29, 2020
Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo albums from college, you know back when you had to have a .edu email to get a Facebook account. There were many laughs, and several “why did I do that?!” moments. Well it seems as if Facebook was feeling nostalgic as well because...

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Johanna Gumbrill
September 24, 2020
Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

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Jonathan Svilar
September 22, 2020
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in the news this week. Facebook will be limiting the number of active ads allowed to be running starting early 2021 - that’s some big news for most of you! Also, Bing has new multi-image extensions, we have a workaround for Google...

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Johanna Gumbrill
September 17, 2020
How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

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Laura Schiele
September 15, 2020
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I have spoken to this week is going crazy trying to make up for a lost day on Monday. Don’t get me wrong, I am on team three-day-weekend, but can we please always make the extra day off a Friday? I wish you all the best as we finish up the...

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Johanna Gumbrill
September 10, 2020
Paid Search Bidding Strategies

“Which bidding strategy should I use?” That’s a question all digital advertisers need to answer if they want their Google and Bing ads to show. That can be pretty daunting. Manual or automated? Semi-automated? What does automated fully entail? Are you guaranteed results? The one you choose can be the deciding factor between...

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Joanna Tran
September 8, 2020
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your Monday meetings and cancel your morning alarm (unless any of you are in the same boat as me and have dog and tiny human alarms every day of the week). It makes me happy when I see co-workers and clients all tan on Zoom meetings. A simple...

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Jonathan Svilar
September 3, 2020