JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

New SaaS Marketing Leader? Here’s How to Get Started

Congrats. You’re officially the new head of marketing at a SaaS company. You might be in your first marketing leadership role or in your second or third role as marketing leader, only at a different startup. Whatever you’ve inherited (tech stack, CRM instance, content strategy, ad campaigns, reporting structure), you know that you’re going to have to make some big improvements quickly. The clock is ticking, and ...

AI Overviews Ads: Their Impact on Client Accounts in 1H 2025

As ads in AI Overviews (AIO) become more prevalent, it’s critical that advertisers monitor...

Meta Ads Updates: Our Take on June’s Biggest Releases

Meta’s latest suite of advertising updates, unveiled during IAB NewFronts and expanded in their ...

Jordan Medsker - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

LinkedIn Introduces First Impression Ads: What to Know

LinkedIn just rolled out a promising update that B2B advertisers should have on their radar: First...

Google Lowers Customer Match Threshold: What It Means

Google just rolled out a major update that could quietly make a big impact, especially for B2B and...

Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know

It’s no secret that Google has slowly been peeling back the curtain on its most opaque campaign...

Threads Ads Are Officially Here: What Advertisers Should Know Before Testing

Meta has officially expanded Threads ads to all advertisers, marking the next phase of the...

Guide to Growth in the AI Search Era: Key Takeaways

To put it bluntly, and with no hyperbole needed, the game of organic search and discovery has...

Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching

Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more...

Bing Ads: 2025 Updates You Should Know

If you haven’t checked in on Microsoft Ads (a.k.a. Bing) in a while, you’re not alone—but this is...

Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...

April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites

LinkedIn just rolled out a few key updates to Campaign Manager that—finally—feel like features...

Meta Wants You to Connect Them with GA - Now What?

Meta is making moves again—this time, encouraging advertisers to integrate Google Analytics (GA4)...

The State of Growth Marketing in 2025: A Conversation with Nataly Huff

Growth marketing is in the middle of a major transformation—and in 2025, the pace of change feels...

How to Stay Within Budget and Add Benefits That Employees Enjoy

Most People Ops professionals face long to-do lists and limited budgets. With lower turnover, an...

How to Use AI for Content Repurposing (Without Losing the Human Touch)

Creating high-quality content takes time and effort, but letting it fade after one use is a missed...

LinkedIn Leans into More Effective Marketing Attribution: What To Know

Marketing attribution has always been a challenge, particularly for B2B brands with long sales...

Advantage+ Updates: What’s New in 2025?

Meta has rolled out new AI-powered tools in Ads Manager designed to streamline campaign setup,...

The State of Outbound Marketing for B2B SaaS in 2025

As we step into 2025, the landscape of outbound marketing for B2B SaaS companies has been reshaped...