JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates

Welcome to another week of Click Through Reads! There are more designs happening, this week...

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...

Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing

Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more...

Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates

Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this...

How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately?...

How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are...

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

Query Mapping 101: Improving Your Google Ads Account

Query Mapping is the process of identifying and controlling which campaigns / ad groups /...

Click Through Reads #14: Google RSA Updates and Self Service Hulu Ads

Hello Click-Through-Readers! I am reaching new depths to my quarantine entertainment. This week...

How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads. 

The only exception is if you...

9 Tips to Run Successful Search Ads on a Small Budget

Search Engine Marketing (SEM) is often the best place for companies to start advertising since...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special...

June 2020 Team Culture Questions: fantasy apps, recommendations, and favorite weather

This month we asked a lot of esoteric questions of our team. Here’s what we came up with for...

Click Through Reads #12: old bidding strategies are being phased out

Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our...

B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or...

Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been...

Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App...