Performance Max Asset Group Performance Segmentation: What to Know
Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...
Get Proactive With Your Review Prep to Help Accelerate Career Development
The year-end rush is here, and as an HR professional, I think of three big initiatives: company...
Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions
Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative...
2025 Planning: Better Measurement, Better Outcomes Webinar Highlights
As we look toward 2025, one of the most essential preparations marketers can make is establishing a...
Reddit Launches a New Unified Flow For Keyword Targeting
Reddit is stepping up its game for advertisers with the launch of a unified flow for Keyword...
A Breakdown of Meta’s New AI Tools for Images and Videos
Meta is stepping up its AI game by introducing new AI-powered video editing tools for advertisers....
“Best Practices” You Should Actually Use in Your Job Search
If you’ve looked at LinkedIn job postings lately, it can be disheartening to see over 100 people...
SaaS SEO FTW: How to Engage Users in Consideration and Purchase Stages
We’re lucky to work with a ton of ambitious, forward-thinking SaaS clients at JDM, and lately...
5 Common Retail SEO Oversights to Correct for the Holiday Season
We love digging into new client accounts at JDM – and I particularly enjoy the chance to jump in...
Black Friday SEO Strategies to Grow Incremental Revenue
Paid media spend is through the roof in Q4, especially in the Black Friday-Cyber Monday timeframe....
6 Common PPC Oversights to Correct Now to Optimize Q4 Impact
Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...
Tips for Creating SEO-friendly Product Pages
Everyone, in every industry, knows Google’s search experience is changing. That’s certainly true of...
Bekkah McFarland - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google Pushes First Position on YouTube Through Display and Video 360. Should You Bite?
Google has rolled out a new option for advertisers, allowing them to bid for the First Position...
Meta to Increase Data Restrictions for Business Tools
Meta has announced upcoming changes to data restrictions for its Business Tools, which will affect...
TikTok's New Search Ads - A Full Breakdown
Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.
TikTok is...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Benchmarking Data: A Guide to Using GA4’s New Release
Google Analytics 4 (GA4) has rolled out a powerful new feature: benchmarking data. For businesses...
4 Initiatives to Build an Empathetic Hiring Process
We’ve all heard the horror stories about today’s hiring landscape—job openings receiving over 100...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...