JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or...

Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been...

Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App...

Click Through Reads #10: Google Keen and Google Ad Credit

Welcome to another week of news! We are starting off with some extra good stuff - free ad...

First Time Using Google Keen: An Experience

Google recently launched Keen, their new search and social discovery platform. Keen is being...

How to Run a Google Ads Experiment

Before making a big change to a Google Ads campaign, it might be a better idea to set it up as...

Unlock the power of Ad Customizers

Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news.

As businesses continue to...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and...

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your...

Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more...

How to Run a Virtual Meeting from Home

There seems to be a lot of mixed feelings about working from home.

For some, it’s a work dream...

Standing Up Against Racism

Jordan Digital Marketing is taking a break from our blog this week. Why? There are more...

Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...

Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for...

LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none....

Click Through Reads #5: Avoiding the Burnout

Hello Click Through Readers! How is everyone doing? Did you remember that Monday is a holiday?...

3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...

Improve Quality Score with Advanced Techniques

Quality score is the key to a cost-effective search advertising campaign and maximizing return...

Click Through Reads #4: Helping Local Businesses

Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...