The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
For HR, Feedback Is a Gift. Here’s How to Get More of It
As a People Ops leader, I have a few overarching goals: improve employee retention; prevent...
Marketing in a Recession…Is Good Marketing
As much attention as Q4 gets, Q1 is the all-important quarter for B2B companies. In normal times,...
How to Optimize Offline Conversion Data in Google Ads
There are many use cases and types of businesses that benefit from setting up offline conversion...
Joe DeWitt - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
What is Schema Markup, and Why Is it Important for SEO?
If you’re just getting started with learning about schema markup and find it “too technical” or...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Don’t Fear LinkedIn Ad Costs: Take Control to Hit Your Goals
It's no secret that LinkedIn ads are expensive. The engagement costs alone can leave many feeling...
1st-Party Data: An Advertising Guide
Privacy landscape, iOS14 data collection woes, and cookie deprecation got you down? There might be...
Remote Onboarding Best Practices for Happy New Teammates
Throughout my career, I’ve had some interesting onboarding experiences. I’ve had boxes arrive on my...
GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions
Marketers are still getting their heads around the capabilities of GA4; even those who have...
Tyler Jordan - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....
Let’s Kill SEO Content
Now that the Helpful Content update is here, let’s kill SEO content. To be clear, I am not saying...
3 Best Practices of Great Remote Hiring Processes
Effective hiring processes that attract candidates who will be additive, culturally and...
TikTok’s Play for the Next Generation of Search
In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...