JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news.

As businesses continue to open...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so...

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your Google...

Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more important...

How to Run a Virtual Meeting from Home

There seems to be a lot of mixed feelings about working from home.

For some, it’s a work dream...

Standing Up Against Racism

Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important...

Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...

Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for retail...

LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The...

Click Through Reads #5: Avoiding the Burnout

Hello Click Through Readers! How is everyone doing? Did you remember that Monday is a holiday? Be...

3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...

Improve Quality Score with Advanced Techniques

Quality score is the key to a cost-effective search advertising campaign and maximizing return on...

Click Through Reads #4: Helping Local Businesses

Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...

Managing the Client Ad Approval Process

The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can...

Click Through Reads #3: New Facebook and LinkedIn Features

Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook...

A Different Take on Close Variants

What are Close Variants?

Over the last few years, we’ve seen Google change the way different match...

Click Through Reads #2: More COVID-19 Updates and Opportunities

Here we are, the second week of Click Through Reads. A majority of you are probably reading this...

If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I...

It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?

Google announced it’s now free to sell on Google Shopping. The majority of the Google shopping tab...

Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...