No client’s measurement and tracking challenges are identical. We start with a full account audit of cookie usage, tracking veracity, GA4 set-up, and CRM integration to understand where brands need help to understand the full measurement picture in a privacy-compliant landscape
From there, we roll up our sleeves and get technical:
UTM usage audit and optimization
Server-side integrations to help you own and control more signal and audience data
CAPI and Enhanced Conversions development work
First-party data collection and segmentation
Advanced analytics for offline conversion tracking, incrementality, and more
Working with JDM has delivered more than we could have asked for. We’ve received holistic support and guidance, from data infrastructure implementation best practices to navigating the ever-changing landscape of international compliance. JDM has helped us address blind spots we wouldn’t have noticed until much later in our process and has helped increase our velocity and data quality. Every meeting leaves us delighted with how much we’re accomplishing and how much our entire team, both managers and engineers, is learning.
See what to expect from our Scope and Core Capabilities
What does “Marketing Ops and Measurement” include at JDM?
Marketing Ops and Measurement includes auditing your tracking and analytics setup, fixing gaps and errors, improving campaign attribution, strengthening first-party data collection, and implementing privacy-first measurement that supports better optimization and reporting.
How do you approach a marketing measurement audit?
We start with a full audit of cookie usage, tracking accuracy, analytics configuration, and CRM integration to understand what’s broken, what’s missing, and what’s preventing trustworthy reporting.
What does onboarding look like for a marketing ops engagement?
It starts with access and discovery, then an audit and gap analysis, followed by a prioritized technical roadmap and implementation plan that balances quick fixes with longer-term infrastructure improvements.
Questions About Marketing Ops & Measurement?
See what to expect from our Privacy, First-Party Data, and Attribution
Can you help us fix “missing conversions” and tracking gaps caused by privacy changes?
Yes. We focus on closing measurement gaps created by privacy restrictions by improving signal capture and strengthening platform and CRM integrations so reported performance better reflects reality.
Can JDM improve our first-party data collection and segmentation?
Yes. We help you collect, organize, and segment first-party data so targeting, personalization, and measurement improve while staying aligned with privacy expectations.
Will you audit and standardize our UTM strategy to fix attribution issues?
Yes. We review and optimize UTM usage so campaign attribution is cleaner, channel performance is easier to compare, and reporting is more consistent across teams.
Questions About Marketing Ops & Measurement?
See what to expect from our Technical Implementation and Integrations
Does JDM implement server-side tracking and tag management cleanup?
Yes. We can implement server-side integrations and clean up tag management so you own more signal and audience data, reduce data loss, and improve long-term resilience.
Do you set up Conversion API and enhanced conversions for better paid media optimization?
Yes. We implement advanced platform measurement integrations like Conversion API and enhanced conversions so ad platforms receive stronger signals and can optimize toward real outcomes more reliably.
Can you set up offline conversion tracking for B2B sales cycles?
Yes. We implement offline conversion tracking so you can connect ad spend to sales outcomes that happen outside the website, which is essential for longer B2B journeys.
Questions About Marketing Ops & Measurement?
See what to expect from our Full-Funnel Measurement and Validation
Do you support full-funnel tracking from first touch to revenue?
Yes. We build full-funnel measurement that connects marketing activity to downstream events like qualified pipeline and revenue, so teams can invest with more confidence.
Do you help with incrementality testing and proving lift?
Yes. When attribution is noisy, incrementality work helps validate what is truly driving lift, so budgets can be allocated based on impact, not assumptions.
What kinds of outcomes can marketing ops and measurement improvements unlock?
More accurate tracking, cleaner attribution, better signals to ad networks, stronger down-funnel reporting, and improved ability to scale spend based on what actually drives pipeline and revenue.
Questions About Marketing Ops & Measurement?
See what to expect from our Differentiation and Pricing
How is JDM different from a generic analytics consultant or tracking-only vendor?
We combine technical implementation with growth context, focusing on measurement that improves optimization signals, supports privacy-first compliance, and makes performance reporting useful for decision-making.
How is pricing typically structured for marketing ops and measurement services?
Pricing is scoped based on current-state complexity, the number of systems involved, how much technical implementation is required, and the depth of measurement and reporting you need to support your growth goals.
