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MARKETING OPS & MEASUREMENT

Next-generation measurement support

JDM’s marketing ops team prepares clients’ measurement systems to meet the privacy-first future head on.

Our Approach

No client’s measurement and tracking challenges are identical. We start with a full account audit of cookie usage, tracking veracity, GA4 set-up, and CRM integration to understand where brands need help to understand the full measurement picture in a privacy-compliant landscape

From there, we roll up our sleeves and get technical:

  • UTM usage audit and optimization
  • Server-side integrations to help you own and control more signal and audience data
  • CAPI and Enhanced Conversions development work
  • First-party data collection and segmentation
  • Advanced analytics for offline conversion tracking, incrementality, and more
quote

Working with JDM has delivered more than we could have asked for. We’ve received holistic support and guidance, from data infrastructure implementation best practices to navigating the ever-changing landscape of international compliance. JDM has helped us address blind spots we wouldn’t have noticed until much later in our process and has helped increase our velocity and data quality. Every meeting leaves us delighted with how much we’re accomplishing and how much our entire team, both managers and engineers, is learning.

 
- Jason Bryant, Sr, Growth Engineer, Qdrant

Our Results

Fintech
Square

50%

increase in organic conversions YoY

B2B Fintech AI
Ocrolus

153%

increase in organic unique pageviews

Security Tech
secureframe

12%

increase in pipeline with 12% lower spend

Developer Tools
sentry

94%

increase in Google Ads conversions

Automotive
truecar

9%

more revenue with 8% lower spend

eCommerce
babyletto

67%

increase in ChatGPT referral traffic

Consumer Fintech
floatme

177%

increase in app signups

Cybersecurity
SpyCloud

126%

increase in inbound leads across search, LLMs, and LinkedIn

DTC eComm
zerowater

145%

increase in Google shopping ROAS

Solutions

First party data optimization

1PD optimization

Full Funnel Tracking

Full-funnel tracking

offline tracking

Advanced offline tracking

future-proofed measurement

Future-proofed measurement systems

Awards & Recognition

2024 Search Engine Land Award Finalist

2024 Search Engine Land Award Finalist - Best B2B Search Initiative - PPC

2024 Elevation Award Finalist - Best B2B Growth Marketing Program

2024 Elevation Award Finalist - Best B2B Growth Marketing Program

2023 Search Engine Land Award Finalist

2023 Search Engine Land Award Finalist - Best B2B Search Marketing Initiative - SEO

2023 Google Workforce Excellence Award Finalist

2023 Google Workforce Excellence Award Finalist

Ready to Transform Your Growth?