Babyletto Case Study

90% Organic Traffic Increase and 67% Increase in ChatGPT Referral Clicks in First 3 Months of Partnership

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Client Background

Babyletto is a nursery and kids furniture brand that makes stylish, eco-friendly, safe furniture and accessories for growing families. It is part of the Million Dollar Baby Co. family, which features other popular brands including DaVinci Baby and Nursery Works.

Challenge

We wanted to boost organic traffic, keyword rankings, impressions, and gain overall organic visibility to help Babyletto achieve or surpass its ambitious growth goals. 

Strategy

Our initial strategy, informed by technical, keyword, and content audits and a competitor gap analysis, included:

  • Implementing foundational technical fixes like removing outdated pages, setting up proper redirects, correcting canonical tags, and more.
  • Improving existing pages with fresh metadata, updated content, and better formatting. Our research has proven that content that addresses user search intent and contextual needs, combined with a readable format, helps boost AI search visibility as well as traditional SERP performance.
  • Enhancing high-traffic collection pages by adding targeted, short-form, keyword-rich content, helping us capture missed keyword opportunities and boost low click-through rates.


Collection page with new content:

 

ChatGPT result for “best crib” search:

The Results

In the first three months of working with Babyletto, we helped the brand achieve: 

  • 90% increase in organic traffic
  • 56% growth in impressions
  • 67% growth in non-brand keyword rankings (18% of the expanded group of non-brand keywords rank in the top 10)
  • The proportion of organic search conversions to Babyletto’s total conversions rose by 60%
  • A 67% increase in referral clicks from ChatGPT

These numbers reflected the following year-over-year gains:

  • 76.5% increase in organic traffic
  • 57% growth in impressions 

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