Stay ahead of the competition by mastering the evolution of organic search

JDM helps clients improve visibility across major LLM platforms where buyers ask questions, compare vendors, and summarize options. Platforms where we have improved brand visibility include ChatGPT, Gemini / AI Overviews, Perplexity, Claude, Co-Pilot, and more.

JDM's AI search / AEO service focuses on tracking query behavior and changes across platforms, then using those findings to update content strategy and on-page content so brands stay aligned with how people actually search and ask questions. The basis for our research and tracking is Profound, a purpose-built AEO measurement and analytics platform that surfaces rich insights on user behavior across platforms.

It includes rigorous research and reporting on user behavior shifts, query tracking across platforms, content design and execution, digital PR to build brand citations and mentions, and content adaptation based on how AI answers evolve. The goal is to keep AI search and AEO strategy aligned with real-time changes in search behavior and platform algorithm evolution. Clients also get regular reporting, which combines data from purpose-built AEO tracking platform Profound, with proprietary Looker Studio dashboards that tie AI Search performance and visibility to down-funnel business outcomes like pipeline and revenue.

Ideal content formatting for traditional SEO differs from content formatting optimized for LLM ingestion. Our approach prioritizes strategic content adaptation based on research insights, updating key pages and topics where AI visibility matters most, rather than doing unnecessary rewrites across the entire site.

It’s an extension of modern SEO: topic strategy, content quality, and authority signals still matter, but the program adds query tracking across AI platforms and content adaptation to match how AI answers are formed and surfaced.

JDM's AI search / GEO / AEO service combines rigorous research, real-time insights, and reporting tied to evolving user behavior, then uses those insights to drive strategic updates that keep your organic program ahead of competitors. Our reporting also ties AI search / GEO / AEO outcomes to down-funnel KPIs like opportunities, pipeline, and revenue.

AI search visibility and LLM citations involve different KPIs than traditional SEO, so we leverage reporting and tracking platform Profound, which is purpose-built for AI search measurement and insights. We build our approach around visibility metrics and query tracking across platforms, then turn those insights into strategic content and optimization updates you can measure and communicate internally.

It can support pipeline when the program is connected to full-funnel measurement and conversion-focused content. JDM emphasizes measuring and communicating content impact across the entire funnel to support planning and budgeting decisions.

Our client case studies include a 126% increase in inbound leads across search, LLMs, and LinkedIn for a cybersecurity company, a 67% increase in ChatGPT referral traffic for eCommerce, and strong organic conversion and engagement growth across fintech and other industries.