SEO + AEO =
Growth
Technical SEO
Ensuring all elements of both on-page and site backend are optimized correctly. Quick win optimizations first, then layer on larger projects with bigger improvements.
Web Strategy and Content
Finding the right organic keywords that meet business value and the right audience at the right stage of the funnel while designing content to rank on page 1 for these keywords and drive conversions.
Outreach and Distribution
Organic search is a universe that reaches far beyond Google. Establish brand-building and community engagement strategies for platforms where their target audiences engage and drive external SEO signals back to the domain.
Foundation: Reporting & Analysis
Custom-built Looker Studio dashboards for real-time optimization and in-depth analysis. Real, quantifiable data showing the impact of organic campaigns and bottom-funnel metrics including organic conversion, pipeline, and revenue.
AI Search and LLM Optimization
Our SEO and content programs are designed to help clients build authority and visibility in emerging AI search environments by optimizing for how language models source and surface information. Through authoritative content creation, informational keyword targeting, and strategic link placement, we increase brand presence in platforms like ChatGPT, Copilot, Perplexity, and Claude. As AI Overviews and walled-garden LLMs increasingly dominate TOFU queries, becoming a trusted source in these ecosystems is critical for capturing future organic traffic.
Kelly Ayres