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SEO & CONTENT

Full-funnel organic growth that meets your customers wherever they engage.

Drive real organic business growth rooted in rich understanding
of customer intent across all relevant platforms.

SEO + AEO =
Growth

1

Technical SEO

Ensuring all elements of both on-page and site backend are optimized correctly. Quick win optimizations first, then layer on larger projects with bigger improvements.

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Web Strategy and Content

Finding the right organic keywords that meet business value and the right audience at the right stage of the funnel while designing content to rank on page 1 for these keywords and drive conversions.

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Outreach and Distribution

Organic search is a universe that reaches far beyond Google. Establish brand-building and community engagement strategies for platforms where their target audiences engage and drive external SEO signals back to the domain.

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Foundation: Reporting & Analysis

Custom-built Looker Studio dashboards for real-time optimization and in-depth analysis. Real, quantifiable data showing the impact of organic campaigns and bottom-funnel metrics including organic conversion, pipeline, and revenue.

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AI Search and LLM Optimization

Our SEO and content programs are designed to help clients build authority and visibility in emerging AI search environments by optimizing for how language models source and surface information. Through authoritative content creation, informational keyword targeting, and strategic link placement, we increase brand presence in platforms like ChatGPT, Copilot, Perplexity, and Claude. As AI Overviews and walled-garden LLMs increasingly dominate TOFU queries, becoming a trusted source in these ecosystems is critical for capturing future organic traffic.

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Across the board we’ve seen record breaking numbers for organic traffic, 2x increase in social media, and a huge increase in conversion. JDM comes to the table with thoughtful, well researched suggestions that have made an obvious impact.

 
- Rahul C.
Director of Product Marketing, Sentry

Our Results

Fintech
Square

50%

increase in organic conversions YoY

B2B Fintech AI
Ocrolus

153%

increase in organic unique pageviews

Health & Wellness
Clean Program

65%

boost in organic engagement

eCommerce
Babyletto

67%

increase in ChatGPT referral traffic

Fintech
Hopscotch

23x

increase in number of ranking non-brand keywords

Mobile App
Fable

7x

increase in non-brand organic traffic

Solutions

B2B SaaS

B2B SaaS

subscription

Subscription / B2C SaaS

fintech

Fintech

ecomm

eCommerce / DTC

Growth

Product-Led Growth (PLG)

local SEO

Local SEO

Health Tech

Health Tech

AI search

AI Search

Awards & Recognition

2025 Search Engine Land Awards Finalist
2025 Search Engine Land Award Finalist - Best B2B Search Marketing Initiative - SEO
Jordan Digital - Best growth marketing-1
2024 Elevation Award Finalist - Best B2B Growth Marketing Program
SearchEngineLandAwards2023_FinalistBadge-1
2023 Search Engine Land Award Finalist - Best B2B Search Marketing Initiative - SEO
PPA23_finalist_badge_400x400_en-US_workplace_excellence
2023 Google Workforce Excellence Award Finalist

Trusted Industry Leaders

AI and SEO
Search Engine Land

Why you need humans, not just AI, to run great SEO campaigns

ADAM  Adam Tanguay

3 key AI search limitations for B2B SaaS marketing
Search Engine Land

3 key AI search limitations for B2B SaaS marketing

ADAM  Adam Tanguay

Should your early-stage start-up invest in SEO
Search Engine Land

Should your early-stage start-up invest in SEO? 

ADAM  Adam Tanguay

Ready to Scale?

Questions About SEO & Content?

See what to expect from our Capabilities and Scope

What does “SEO & Content” include at Jordan Digital Marketing?

It typically includes technical SEO, keyword and content strategy, content designed to rank and convert, outreach and distribution to build off-site signals, plus reporting and analysis. The goal is measurable organic business growth through SEO and emerging AEO channels.

Do you do technical SEO, or only content writing?

JDM does technical SEO and content. We prioritize quick-win technical fixes first, then layer in larger technical projects that unlock bigger performance improvements.

Do you support different SEO motions like PLG SEO or Local SEO?

Yes. Our SEO drives results for a range of industries, including Local and Franchise SEO and PLG SEO.

Questions About SEO & Content?

See what to expect from our Strategy and Differentiation

How is JDM different from a generic SEO agency?

JDM positions SEO as a full-funnel growth program, not a checklist. That means intent-driven strategy, conversion-focused content, distribution beyond Google, and reporting that ties organic work to bottom-funnel outcomes.

How do you choose SEO keywords for B2B SaaS so they drive revenue, not just visits?

JDM focuses on keywords that match business value and customer intent at the right funnel stage, then builds content to rank on page 1 while supporting conversion paths. The priority is relevance and buyer readiness, not vanity volume.

Do you handle link building, digital PR, or off-site SEO?

Yes, through outreach and distribution of content intentionally designed and executed to provide value and unique data to industry outlets. JDM treats organic search as bigger than Google and builds community and brand-building strategies on platforms where target audiences engage, driving external SEO signals back to the site. Our Digital PR strategies help build brand links, citations, and mentions that grow visibility on traditional search engines and AEO channels like ChatGPT.

Questions About SEO & Content?

See what to expect from our AI Search and AEO Strategies

Do you optimize for AEO and AI search, like ChatGPT, Copilot, Perplexity, and Claude?

Yes. JDM designs AEO and content programs to build authority and visibility in AI search environments by optimizing for how language models source and surface information, including authoritative content, strategies to attract brand mentions and citations, informational keyword targeting, and strategic link placement.

What does AI Overviews change for SEO and content strategy?

JDM’s view is that AI Overviews and walled-garden LLMs are growing in importance across the funnel, particularly for discovery, so becoming a trusted source in those ecosystems helps brands gain market share through organic traffic and visibility. Our SEO and content strategy has expanded to incorporate best practices for AEO and AI search along with more traditional initiatives to build organic growth on Google.

Can SEO improve visibility in AI tools and drive ChatGPT referral traffic?

Yes. Our perspective is that good SEO practices are generally good for AEO and AI search as well. But there are several key differences between SEO and AEO that we address as part of a specific initiative to improve brand presence on Gemini, AI Overviews, ChatGPT, Perplexity, and beyond.

Questions About SEO & Content?

See what to expect from our Reporting, Results, and ROI

What does your SEO reporting look like and how do you measure ROI?

JDM builds custom Looker Studio dashboards for real-time optimization and analysis, with quantifiable reporting that includes bottom-funnel metrics like organic conversion, pipeline, and revenue.

What results has JDM delivered with SEO and content marketing?

The SEO page highlights outcomes like a 50% increase in organic conversions YoY, a 153% increase in organic unique pageviews, a 23x increase in ranking non-brand keywords, and a 7x increase in non-brand organic traffic.

How long does it take to see results from SEO and content for B2B SaaS?

Quick wins can come from technical fixes and content updates, while bigger growth typically compounds over time as authority, coverage, and distribution build. JDM’s approach is designed to deliver early improvements while building a durable organic foundation.

Questions About SEO & Content?

See what to expect from our Onboarding and Pricing

What does the SEO onboarding process look like?

Expect an initial review of technical foundations, content performance, and measurement, followed by quick-win fixes and a prioritized roadmap for larger projects. The goal is to stabilize fundamentals first, then scale content and distribution.

What should we expect for SEO agency pricing and engagement structure with JDM?

Pricing typically depends on how much technical remediation is needed, how aggressive the content and distribution cadence is, and how complex reporting and measurement are. Most teams should expect a scoped plan aligned to goals, funnel priorities, and the work required to hit them.