Advanced techniques across three performance levers
Advanced data integration
Offline conversion tracking (OCT), enhanced conversions, and first-party data help us optimize the bidding algorithms so they bring more high-value users into and through the purchase journey.
Intent-based campaign structure
We align campaigns by match type and intent to prioritize spending around the highest-intent, top-performing keywords – while simultaneously leveraging Google’s AI to scale and capture new demand.
Optimized messaging
Our proprietary testing framework identifies the messaging most effective at engaging high-value users.
