SpyCloud

Developed Multi-Platform Proprietary Content to Drive 126% Inbound Lead Increase Across Search, LLMs, and LinkedIn

Want to skip straight to improving your marketing performance? Set up a call today!

Client Background

SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics to proactively prevent ransomware and account takeover, safeguard employee and consumer accounts, and accelerate cybercrime investigations. 

Challenge

SpyCloud sought to enhance its online presence by establishing thought leadership and authority in the cybersecurity domain. The company aimed to become the first source businesses turn to for timely and insightful dark web data  analysis and cybercrime prevention tools. This required positioning SpyCloud as the go-to expert for breaking cybercrime trends and intelligence, particularly focusing on real-time breach data and events and its impact on organizations.

Strategy

JDM helped SpyCloud implement a multifaceted SEO strategy:

Timely Data Breach Content: We prioritized publishing real-time analysis of emerging data breach events. Our content strategy leveraged proprietary recaptured breach data to create blog content that provided in-depth insights into newly discovered breaches, compromised identity data, and the broader implications for businesses. Examples include blog posts on latest breach trends, which gained traction among cybersecurity professionals and media outlets.

Becoming the First Source for Businesses: We optimized SpyCloud’s blog content with structured data, ensuring timely updates appeared prominently in search results to build a brand reputation for immediate and actionable intelligence. We also guided SpyCloud’s distribution of dark web insights through industry newsletters and social media to maximize reach.

LinkedIn Vertical Engagement: To extend the reach of their insights, we helped SpyCloud repurpose key breach reports and blog posts into LinkedIn articles. These articles distilled complex cybersecurity topics into accessible, high-value content tailored for business and IT leaders. This approach not only expanded audience engagement but also drove additional referral traffic from LinkedIn to their main site. This helped in reinforcing their reputation as the foremost authority on data breaches and cybercrime.

Optimization and Integration in LLMs and AI-driven Overviews (AIOs): We optimized SpyCloud’s content to be easily indexed and referenced by LLMs and AI-driven search overviews. This increased the brand’s visibility within AI-generated search summaries and business intelligence tools by structuring data in a machine-readable format and ensuring authoritative citations in cybersecurity discussions.

Offsite SEO and Digital PR Efforts: JDM teamed up with SpyCloud’s PR team on strategic outreach to cybersecurity news platforms to encourage journalists and industry analysts to cite their unique research and cybercrime analysis. This increased referral traffic and solidified SpyCloud’s position as a primary source of accurate intelligence.

The Results

Within 3 months of implementing the strategy, SpyCloud achieved:

  • Lead Generation Growth
    • 126% increase in organic inbound leads from businesses seeking breach mitigation solutions
  • Increased Organic Traffic
    • 54% increase in total traffic
    • 95% increase in impressions
  • Traffic Growth from LLMs/Offsite Platforms:
    • 3,162 visits from ChatGPT referral traffic (vs 1)
    • 135 visits from Perplexity AI referral traffic (vs 6)
    • 65 visits traffic from Gemini referral traffic (vs 1)
    • 83% increase from Reddit
  • Enhanced Backlink Profile:
    • Acquisition of over 200 new high-authority backlinks from cybersecurity publications, industry blogs, and news sites referencing SpyCloud’s unique research
    • 5,319 high-authority referring domains (DR 70+) contributed to SpyCloud’s growing domain trust
    • The most impactful backlinks came from domains like fortune.com, pcmag.com, opencart.com, dotforce.it, craft.co, and cybersecurity blogs, with multiple articles referencing SpyCloud’s reports.
  • Improved Keyword Rankings
    • Overall breach-related keywords saw an average click increase of 145% and an impression increase of 94%
    • 25 keywords ranking in AIOs

By focusing on delivering timely, data-driven breach insights, SpyCloud successfully established itself as the first source businesses turn to for actionable intelligence on cybercrime, further strengthening its industry authority and SEO performance.

Ready to see similar progress with your business? Let’s talk!