Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

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Johanna Gumbrill
October 8, 2020
Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

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Joanna Tran
October 6, 2020
Click Through Reads #23: new Reddit expanded inventory and Google Local Service Ad bidding options!

Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this time to remind myself that there are only three more months of 2020, and to check my budgets...but really I can’t believe that 2020 is actually going to end. I also have to give the disclaimer that the cute puppy eating Fall leaves...

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Johanna Gumbrill
October 1, 2020
Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

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Joanna Tran
September 29, 2020
Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo albums from college, you know back when you had to have a .edu email to get a Facebook account. There were many laughs, and several “why did I do that?!” moments. Well it seems as if Facebook was feeling nostalgic as well because...

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Johanna Gumbrill
September 24, 2020
Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

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Jonathan Svilar
September 22, 2020
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in the news this week. Facebook will be limiting the number of active ads allowed to be running starting early 2021 - that’s some big news for most of you! Also, Bing has new multi-image extensions, we have a workaround for Google...

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Johanna Gumbrill
September 17, 2020
How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

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Laura Schiele
September 15, 2020
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I have spoken to this week is going crazy trying to make up for a lost day on Monday. Don’t get me wrong, I am on team three-day-weekend, but can we please always make the extra day off a Friday? I wish you all the best as we finish up the...

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Johanna Gumbrill
September 10, 2020
Paid Search Bidding Strategies

“Which bidding strategy should I use?” That’s a question all digital advertisers need to answer if they want their Google and Bing ads to show. That can be pretty daunting. Manual or automated? Semi-automated? What does automated fully entail? Are you guaranteed results? The one you choose can be the deciding factor between...

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Joanna Tran
September 8, 2020
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your Monday meetings and cancel your morning alarm (unless any of you are in the same boat as me and have dog and tiny human alarms every day of the week). It makes me happy when I see co-workers and clients all tan on Zoom meetings. A simple...

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Jonathan Svilar
September 3, 2020
Google Ads Scorecard: A Quick Way to Ensure Account Health

Time and time again we see it: new contacts come to us and don’t really know how to assess the health of their Google Ads account.  It’s an understandable problem. There is a lot of complexity when it comes to running accounts, and if you’re not in the weeds every day learning new strategies it can be hard to keep up.  Right now...

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Jonathan Svilar
September 1, 2020
Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates

Welcome to another week of Click Through Reads! There are more designs happening, this week it’s the Facebook mobile app that is getting a redesign. There are two main features that are getting a big focus, we cover that as a main story today. We also cover IG direct conversation updates, new Google performance planner features,...

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Johanna Gumbrill
August 27, 2020
Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up, users can directly access the app store page within Snapchat.   If you haven’t set up Snapchat Ads Manager yet, be sure to check out our post about it.   In this blog, we’ll be walking through how to set up a Snapchat Ads campaign.  ...

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Ashley Ali
August 25, 2020
Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing

Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more colorful, but the update goes beyond color changes. The test is part of a larger initiative to merge Instagram DMs and Facebook Messenger. We cover this as a top story this week. In other stories we discuss new travel SERP results for Google...

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Johanna Gumbrill
August 20, 2020
Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to drive downloads of your app to users seamlessly with a simple swipe up on the snap. Users can then directly access the app store page within Snapchat. In this blog, we’ll be walking through how to set up a Snapchat Business Account &...

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Ashley Ali
August 18, 2020
Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates

Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend after the TikTok ban announcement? I am raising my hand.  While the ban does not take effect till September, there is a chance that it might not happen if an American company purchases it. Right now Microsoft and one other company are...

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Johanna Gumbrill
August 13, 2020
How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After all, the network isn’t meant for professional business connections like LinkedIn is. At JDM, we’ve seen great success with Facebook advertising for B2B companies. If you haven’t tried it yet, it’s a platform we highly recommend. Here’s...

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Joanna Tran
August 11, 2020
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google is testing blowing up the first ad headline and it dramatically changes the look of things. We cover this in our top story this week. I believe if this sticks there will be much to learn about the importance of how we write first...

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Johanna Gumbrill
August 6, 2020
How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable to use bulksheets to create your campaigns. For those of you who are used to Google Ads, this limitation can be very frustrating. But, I have good news for you! Once you get the more tedious part of creating your campaign out of the...

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Ashley Ali
August 4, 2020