JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Click Through Reads #50: TikTok Shoutouts and VR Ads

Hello Click-Through-Readers! We are here with another round up of paid media news highlights to get you up to speed on what is happening in the always-changing digital world. This edition covers new TikTok ‘Shoutouts’ designed to compete with popular celebrity custom video platform Cameo. I will admit I had never been on Cameo prior to writing this article and just went down a rabbit hole of celebrities and pricing. Some ...

Click Through Reads #49: Facebook AR Ads and Google Cookie Extension

Hello Click-Through-Readers! Google has extended their self-imposed deadline to phase out...

Alpha Beta Evolved: The future of Paid Search

The Alpha Beta process has been a best practice for the last decade or more. In the years since,...

Click Through Reads #48: Google Modeling and YouTube Right to Monetization

It’s news time Click-Through-Readers! For many of you this edition is being read inside of an...

Click Through Reads #47: Google Travel Updates and Bing Similar Audience Feature

Hello Click-Through-Readers! This week in the news we are covering some helpful updates from...

Click Through Reads #46: People Filters and Data Tracking

Hello Click-Through Readers! Marketers are slowly returning to their offices and there are mixed...

Click Through Reads #45: Target ROAS Bidding And Instant Match Rates

Hello Click-Through Readers! This week we are reading about Google enabling Target ROAS bidding...

Click Through Reads #44: iOS 14.5 and Microsoft Paid Advertising

Hello Click-Through-Readers! Unless you live under a rock (no judgement) you've already heard...

Click Through Reads #43: GSC Updates and TikTok Video Editor

Hello Click-Through-Readers! This week we dig into two improvements to the Google Search...

Click Through Reads #42: Property Promotion and Automotive Beta

Hello Click Through Readers! We have some industry-focused news this week starting with Google...

Click Through Reads #41: Showcase Shopping Shutdown

Hello Click-Through-Readers! One of our top stories this week could impact some ecommerce brands...

Click Through Reads #40: 2021 Challenges, Telegram, and Turtledove

Hello Click-Through-Readers! We are Springing-forward into the news this week starting with an...

Click Through Reads #39: Privacy Sandbox and Political Ads

Welcome to another edition of the news Click-Through-Readers! While this might not be as...

Click Through Reads #38: Instagram Live Rooms and Business TikTok

Hello CTR Readers! This week in Click-Through-Reads we talk about Instagram’s new Live Rooms, a...

The Ultimate Guide To Direct Response Advertising

Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll...

Click Through Reads #37: Consumer Trends and Snapchat Performance

Hello Click-Through-Readers! By now we are all expert-level online shoppers thanks to the...

Click Through Reads #36: Google Forms and Facebook Newsfeed Testing

Hello Click-Through-Readers! Happy Lunar New Year! It’s the year of the Ox. “Oxen are honest and...

Click Through Reads #35: Microsoft Automation and Youtube Brand Safety

Hello Click Through Readers! Is anyone else still living off of Super Bowl snacks they made? I...

Click through reads #34: New CTA Options for Instagram stories

Hello Click-Through-Readers! 

Before we jump into the news we wanted to say that we are hiring...

Click Through Reads #33: The Biggest Advertiser on Earth

Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We...