JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Paid Search

6 Common PPC Oversights to Correct Now to Optimize Q4 Impact

Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...

Google Pushes First Position on YouTube Through Display and Video 360. Should You Bite?

Google has rolled out a new option for advertisers, allowing them to bid for the First Position...

TikTok's New Search Ads - A Full Breakdown

Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.

TikTok is...

Google Ads Sunsets eCPC Bidding: What You Need to Know

Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...

Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools

Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...

Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?

Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...

Performance Max Upgrades: New Reporting and AI Tools You Need to Know

Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...

Performance Max in, Smart Campaigns out: What to Know

Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...

Meta Ads Releases New Feature to Show Offer Details: What to Know

Meta ads has a new feature that will allow you to dynamically insert offer details on your CTA for...

Google App Campaign Audience Signals: What to Know

Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...

Google Ads Brand Recommendations: What to Know

Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...

You Can Now Import Google Conversion Goals into Bing - Why It Matters

Microsoft just announced that their Ads interface will now allow advertisers to import Google...

AI Advertising Releases You Missed Because of Google

Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...

GML 2024 Releases: Our Paid Media Leaders React

Google Marketing Live 2024 will be remembered as the day AI Overviews changed the organic search...

Performance Max Campaign Structure: Best Practices for eCommerce

Experienced PPC marketers might pine for the days of more control and levers to pull in Google Ads...

Google's "People Also Consider" Brand Ads: What to Know

Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...

Microsoft’s Move to eCPC in Native Campaigns: What It Means

Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our...

Cookie Deprecation and Server-Side Tracking: What to Know

One of the biggest changes in the history of digital marketing is looming, and people are not...

Google Ads Editor Updates: A Preview

A few weeks ago, Google released some updates to Ads Editor, then quickly un-published the article....