Google Removes Legacy Ad Format Requirements; What Can Advertisers Control Now?
Ronni Ng
May 1, 2026 11:59:37 AM
May 1, 2026 11:59:37 AM
Broad match is now a fundamental piece of Google Ads.Google has been explicit about this shift: broad match is built to work with Smart Bidding and conversion signals, not beside them. When it's ...