JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Paid Search

Alpha Beta Evolved: The future of Paid Search

The Alpha Beta process has been a best practice for the last decade or more. In the years since,...

Paid Search Bidding Strategies

“Which bidding strategy should I use?”

That’s a question all digital advertisers need to answer...

Google Ads Scorecard: A Quick Way to Ensure Account Health

Time and time again we see it: new contacts come to us and don’t really know how to assess the...

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately?...

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

Query Mapping 101: Improving Your Google Ads Account

Query Mapping is the process of identifying and controlling which campaigns / ad groups /...

9 Tips to Run Successful Search Ads on a Small Budget

Search Engine Marketing (SEM) is often the best place for companies to start advertising since...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Click Through Reads #12: old bidding strategies are being phased out

Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our...

Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been...

How to Run a Google Ads Experiment

Before making a big change to a Google Ads campaign, it might be a better idea to set it up as...

Unlock the power of Ad Customizers

Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news.

As businesses continue to...

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your...

Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more...

Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...

Improve Quality Score with Advanced Techniques

Quality score is the key to a cost-effective search advertising campaign and maximizing return...

Click Through Reads #4: Helping Local Businesses

Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...

Managing the Client Ad Approval Process

The client approval process can be smooth and simple, but sometimes it can be a nightmare. It...

Click Through Reads #3: New Facebook and LinkedIn Features

Welcome to another week of Click Through Reads! This week is all about the new new. New...