2024 Paid Media Predictions
The end of a change-packed year is a great time to take a breath and check our crystal balls for...
Paid Search
AI Creative in Performance Max: What to Know for B2B
Google recently announced that it will be rolling out new AI features for all advertisers in the US...
New Search Themes on Performance Max: Worth a Shot for B2B?
Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...
What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform
Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...
Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens
Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...
Microsoft Rolls out Advertising Product Updates in Advance of Q4
Advertisers angered by this week’s reports of Google’s artificial inflation of auction prices (and...
Streamlining Paid Team Agendas With Automation and Organization
Well-organized client calls are at the heart of any successful paid advertising team. The moments...
Google Ads Introduces Demand Generation Beta: What to Know
In October, Google will formally roll out Demand Gen campaigns to all advertisers.
Keys to Good Advertising Account Analysis
Digital advertising requires a deft hand to stay on top of all initiatives across your media mix...
TikTok Expands Search Ads to All Advertisers
As Google is well aware, TikTok is eating into its search dominance, particularly with younger...
How to Scale B2B Accounts in Capterra Ads
In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...
How to Scale B2B Accounts in LinkedIn Ads
In the world of digital campaigns, success is a stepping stone, not a final destination. So when a...
How to Scale B2B Accounts in Google Ads
When a campaign is going well, one question we always get from clients is: “How can we scale this...
Microsoft's New Performance Max Ads - What to Know
In the grand tradition of Microsoft advertising iterating on Google’s initiatives, the search...
Performance Marketing Management: Dos and Don’ts
The Jordan Digital Marketing team helps clients achieve true business growth by optimizing...
4 Characteristics That Make and Break an Account Manager
Account management in the marketing agency world is a crucial role in building successful client...
How to Address Negative and Fake Business Reviews
In my last post, I provided an overview of how to approach business reviews: how to build a process...
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...