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New Conversion Values: Google's (Big) Overstep and How to Prepare

Nathan Murdock
Nathan Murdock
Oct 28, 2025 7:29:59 AM

Google just quietly rolled out a major change that could significantly impact campaign performance, and they didn’t even bother to tell advertisers. As part of an experimental feature, Google is now ...

Posts about Paid Search

A Q4 Gift from Google: Promotions Mode to Spend Holiday Budgets Better
Paid Search

A Q4 Gift from Google: Promotions Mode to Spend Holiday Budgets Better

Ashley Ali •Oct 21, 2025 7:30:01 AM
AI Max for Search: Campaign Strategy for Peak Seasonality
Paid Search

AI Max for Search: Campaign Strategy for Peak Seasonality

Nathan Murdock •Oct 17, 2025 10:24:23 AM
Video Advertising on Reddit: Updates and Best Practices
Paid Search

Video Advertising on Reddit: Updates and Best Practices

Natalie Hanson •Oct 7, 2025 7:30:00 AM
Want to Blow Away Holiday Revenue Numbers on TikTok? Leverage Search Ads
Paid Search, TikTok

Want to Blow Away Holiday Revenue Numbers on TikTok? Leverage Search Ads

Ronni Ng •Oct 1, 2025 7:30:00 AM
Paid Search

PMax Just Got Smarter: What Account-Level Channel Reporting Means for Advertisers

Ronni Ng •Sep 30, 2025 7:30:00 AM
Paid Search

Microsoft Advertising Introduces Impression-Based Remarketing, Audience Upgrades & More

Olivia Wesel •Sep 25, 2025 7:30:00 AM
Paid Search

Google Is Removing Manual Language Targeting for Search Ads: Why It Matters

Sydney Suttles •Sep 23, 2025 7:30:00 AM
Paid Search

AIO Ads: How to Approach Them Heading into Q4

Brittani Harris •Sep 18, 2025 7:30:00 AM
Paid Search

Our Take on Recent Performance Max Updates: Good, Meh, and How Much They Matter

Olivia Wesel •Aug 21, 2025 7:30:00 AM
LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy
Paid Search, LinkedIn

LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy

Natalie Hanson •Aug 12, 2025 7:30:00 AM
What We’re Watching: AI Max & the Future of Google Ads Control
Paid Search

What We’re Watching: AI Max & the Future of Google Ads Control

Brittani Harris •Aug 5, 2025 7:30:00 AM
Google Ads Editor 2.10: Creative Tools, AI Enhancements & Deep Linking
Paid Search

Google Ads Editor 2.10: Creative Tools, AI Enhancements & Deep Linking

Ronni Ng •Jul 18, 2025 7:30:00 AM
AI Overviews Ads: Their Impact on Client Accounts in 1H 2025
Paid Search

AI Overviews Ads: Their Impact on Client Accounts in 1H 2025

Chelsea Gonzalez •Jul 8, 2025 7:30:00 AM
LinkedIn Introduces First Impression Ads: What to Know
Paid Search, LinkedIn

LinkedIn Introduces First Impression Ads: What to Know

Jordan Medsker •Jun 19, 2025 7:30:00 AM
Google Lowers Customer Match Threshold: What It Means
Paid Search

Google Lowers Customer Match Threshold: What It Means

Natalie Hanson •Jun 10, 2025 9:23:38 AM
Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know
Paid Search

Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know

Ashley Ali •Jun 3, 2025 7:30:00 AM
Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching
Paid Search

Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching

Nathan Murdock •May 15, 2025 7:30:00 AM
Bing Ads: 2025 Updates You Should Know
Paid Search

Bing Ads: 2025 Updates You Should Know

Olivia Wesel •Apr 29, 2025 7:30:00 AM
Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases
Paid Search

Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

Michelle Howard-Ta •Apr 22, 2025 7:30:00 AM
Meta Wants You to Connect Them with GA - Now What?
Paid Search

Meta Wants You to Connect Them with GA - Now What?

Ronni Ng •Apr 10, 2025 7:30:00 AM
Paid Search

Advantage+ Updates: What’s New in 2025?

Ronni Ng •Mar 20, 2025 7:30:00 AM