PMax Just Got Smarter: What Account-Level Channel Reporting Means for Advertisers

Performance Max (PMax) campaigns just became a lot easier to analyze and optimize. Google Ads has rolled out account-level channel reporting, and it’s welcome news for advertisers managing multiple PMax campaigns. 

According to Search Engine Land, this long-awaited upgrade simplifies how advertisers view channel performance, providing a holistic snapshot instead of siloed, campaign-by-campaign data.

Here’s why this matters and what to expect.

Why This Matters

Until now, evaluating which channels (Search, Display, YouTube, Shopping, etc.) were driving results meant digging through individual campaign reports, exporting data, and stitching it together manually. That was a tedious, time-consuming process that sometimes meant advertisers didn’t spot trends that were only visible when comparing multiple campaigns at once.

Now, with account-level channel reporting, you can:

• View cross-campaign performance in a single dashboard
• Segment by conversion metrics to see which channels drive the best ROI
• Identify underperforming channels quickly and reallocate budget accordingly
• Spot trends across all PMax campaigns in one view

In summary, this feature eliminates hours of reporting work, enabling faster and more informed optimization decisions.

Real-World Impact for Advertisers

Even if you haven’t used this update yet, you can see why it’s time to dig in. With a full-picture view of how different channels are performing across all PMax campaigns, it becomes easier to consistently identify which ones deserve more investment and which don’t.

This consistency helps reduce waste and amplify results. For example, if YouTube consistently underperforms across multiple campaigns, reallocating that budget to high-performing Search placements becomes a no-brainer, not an instinct.

There’s also the speed factor. With no more toggling between campaigns or relying on custom spreadsheets, advertisers can make good decisions more quickly.

What's Next?

Google hinted that this type of account-level reporting may roll out to other campaign types in the future. If so, Search and Demand Gen would be strong candidates.

• For Search, it would make it easier to compare branded vs. non-branded performance at scale.
• For Demand Gen, this could provide better visibility into which placements and creatives are actually driving results.

What Advertisers Still Want

While this is a major step forward, there’s room for more transparency. A few wishlist items I’d still like to see:

• Audience-level breakdowns: Knowing which audience segments perform best across all campaigns would make targeting decisions even sharper.
• Benchmarking tools: Being able to compare your account-level PMax performance to industry averages would help guide strategy.
• New customer metrics: With rising acquisition costs, better visibility into new vs. returning customer performance would be incredibly useful.
  
  

Google’s move to offer account-level reporting is a meaningful step toward simplifying campaign optimization and embracing full-funnel performance visibility. We’ll have our eye out for more updates and recs to incorporate them in your campaigns, so make sure you’re subscribed to the JDM blog!