JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions

Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative AI tools, video enhancements, and new asset testing features. However, the biggest shift comes with the introduction of an option to let Standard Shopping campaigns compete directly with PMax for ad placements. Now, instead of automatically prioritizing PMax ads, Google will determine ad serving based on Ad Rank, a move ...

Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools

Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...

Google Ads Brand Recommendations: What to Know

Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...

Microsoft’s Move to eCPC in Native Campaigns: What It Means

Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...

LinkedIn’s New Sponsored Articles: What to Know

2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...

New Search Themes on Performance Max: Worth a Shot for B2B?

Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...

How to Scale B2B Accounts in Capterra Ads

In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...

How to Scale B2B Accounts in LinkedIn Ads

In the world of digital campaigns, success is a stepping stone, not a final destination. So when a...

How to Scale B2B Accounts in Facebook Ads

When a campaign thrives, clients often ask: “How can we scale this success?” As a dedicated...

How to Scale B2B Accounts in Google Ads

When a campaign is going well, one question we always get from clients is: “How can we scale this...

Google Marketing Live 2023: AI, AI & more AI

If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

UTM Parameters: A Glossary of Terms

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

4 Ways to Leverage Google Ads Offline Conversion Data

Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...

How to Optimize Offline Conversion Data in Google Ads

There are many use cases and types of businesses that benefit from setting up offline conversion...

Connect CRM Data to Google Ads

When managing a Google Ads account, it's critical to pair your CRM data with your campaign data. In...