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Brittani Harris
Brittani Harris
Jan 6, 2026 7:30:00 AM

At JDM, great strategy involves knowing when to stick to a well-built roadmap and when it’s the right time to pivot. When we build a strategy for clients, we approach it from two angles: proactive ...

All articles from Brittani Harris

Proactive vs. Reactive Strategic Planning: Best Practices for Client-Facing Initiatives

Google's Original Conversion Value Metric: What to Know

AIO Ads: How to Approach Them Heading into Q4

What We’re Watching: AI Max & the Future of Google Ads Control

Early-2025 Google Ads Updates Roundup: What You Need to Know

Tips for Ad Copy Testing in Today's Google Ads Landscape

AIO Ads Are Here - What Comes Next?

Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions

Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools

Google Ads Brand Recommendations: What to Know

Microsoft’s Move to eCPC in Native Campaigns: What It Means

LinkedIn’s New Sponsored Articles: What to Know

New Search Themes on Performance Max: Worth a Shot for B2B?

How to Scale B2B Accounts in Capterra Ads

How to Scale B2B Accounts in LinkedIn Ads

How to Scale B2B Accounts in Facebook Ads

How to Scale B2B Accounts in Google Ads

Google Marketing Live 2023: AI, AI & more AI

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

UTM Parameters: A Glossary of Terms

4 Ways to Leverage Google Ads Offline Conversion Data

How to Optimize Offline Conversion Data in Google Ads