Brittani Harris

Google has been making big changes to its advertising platform – which isn’t new, but the rate of...

Ad copy testing is more critical than ever in Google Ads, especially with the shift towards more...

Google has officially started rolling out ads within AI-generated overviews (AIOs) in mobile search...

Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative...

Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...

Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...

Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...

2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...

Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...

In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...

In the world of digital campaigns, success is a stepping stone, not a final destination. So when a...

When a campaign thrives, clients often ask: “How can we scale this success?” As a dedicated...

When a campaign is going well, one question we always get from clients is: “How can we scale this...

If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...

There are many use cases and types of businesses that benefit from setting up offline conversion...

When managing a Google Ads account, it's critical to pair your CRM data with your campaign data. In...