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Google Tests Exact and Phrase Match in AI Mode: JDM's Take

Brittani Harris
Sep 23, 2026, 7:30:00 AM

Exact and phrase match keywords have always been the part of Search where you keep the most control. Google is now testing whether those same keywords can pull incremental reach from AI Mode, and ...

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Google Tests Exact and Phrase Match in AI Mode: JDM's Take

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Brittani Harris

Brittani Harris joined JDM in 2021 and has been in digital marketing for over a decade. Her analytics acumen and channel knowledge combine to help clients improve performance within channels and find opportunities to scale across platforms. Brittani has a bachelor's and master's degree from Troy University and loves teaching her JDM teammates about the latest and greatest in Google Ads, YouTube, and Google Shopping functionality. She is one of the industry's leading voices on emerging advertising features and has driven industry-best growth for clients in the SaaS and Fintech verticals.

Google Tests Exact and Phrase Match in AI Mode: JDM's Take

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