Threads Ads Are Officially Here: What Advertisers Should Know Before Testing
Meta has officially expanded Threads ads to all advertisers, marking the next phase of the...
Social Advertising
A Breakdown of Meta’s New AI Tools for Images and Videos
Meta is stepping up its AI game by introducing new AI-powered video editing tools for advertisers....
Meta to Increase Data Restrictions for Business Tools
Meta has announced upcoming changes to data restrictions for its Business Tools, which will affect...
Reddit Has Beefed up Conversation Ads - Here's How to Leverage Them
Reddit made some revisions to its conversation page ads featuring a larger, more premium ad that...
Instagram Is Testing Unskippable Feed Ads: Should You Try Them?
Meta is testing a new ad format within Instagram that serves users a main feed ad video before they...
TikTok SEO: 7 Things to Know
Some truisms about the SEO landscape in June 2024:
- Google’s AI Overviews will suppress clicks
- ...
AI Advertising Releases You Missed Because of Google
Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...
Best Practices for TikTok Ads: 17 Mistakes to Correct
Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a...
Is It Time to Reconsider Snapchat Ads?
Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...
Major Takeaways from Years of Performance Marketing Account Audits
We’ve been doing performance marketing account audits for prospective new JDM clients since our...
Mobile Video Ad Creative: 3 Optimization Reminders
We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...
TikTok Introduces More Nuanced Mobile App Ad Measurement
For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...
TikTok's New HubSpot Integration: What It Means for Lead Gen
We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...
What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform
Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...
Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens
Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...
TikTok, Google Search Partnership? What to Know
TikTok is continuing to push towards positioning itself as a social media platform and a search...
Reddit Announces Targeting, Measurement Updates
Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...
TikTok Plans U.S. TikTok Shop Release for October
Over the past year, TikTok has been testing the shop features on their platform that redirects to...