JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Social Advertising

TikTok SEO: 7 Things to Know

Some truisms about the SEO landscape in June 2024:

  • Google’s AI Overviews will suppress clicks
  • ...

AI Advertising Releases You Missed Because of Google

Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...

Best Practices for TikTok Ads: 17 Mistakes to Correct

Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a...

Is It Time to Reconsider Snapchat Ads?

Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...

Meta’s New Engaged Customers Targeting: A Breakdown

Meta recently released new audience insights and targeting options in their Advantage+ Shopping...

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our...

Mobile Video Ad Creative: 3 Optimization Reminders

We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...

TikTok Introduces More Nuanced Mobile App Ad Measurement

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform

Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...

Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens

Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...

TikTok, Google Search Partnership? What to Know

TikTok is continuing to push towards positioning itself as a social media platform and a search...

Reddit Announces Targeting, Measurement Updates

Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...

TikTok Plans U.S. TikTok Shop Release for October

Over the past year, TikTok has been testing the shop features on their platform that redirects to...

TikTok Expands Search Ads to All Advertisers

As Google is well aware, TikTok is eating into its search dominance, particularly with younger...

How to Scale B2B Accounts in Capterra Ads

In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...

LinkedIn In-Stream Video Ads: What to Know

LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a...

All the TikTok Ad Formats and What You Need to Know About Them

TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...

Snapchat Testing Ads within AI Chatbot

Snapchat’s new ChatGPT-powered AI chatbot, rolled out to all users in April 2023, has gained...

LinkedIn Generative AI in New Ads: What to Know

It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...