JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Social Advertising (3)

Facebook Advertising for D2C: Build Better Audiences

Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...

The Time is Now for TikTok

Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.

How to Wrangle Better Facebook Data Post-iOS14

Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...

TikTok’s New Shopping Ads: A Breakdown

Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...

3 Free Tools You Should Be Using For Facebook Creative Inspiration

With over 3.9 billion active users, Facebook ads are a fantastic way to scale your digital...

5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns

Social media advertising can be a great place to move the needle on your marketing initiatives by...

LinkedIn Ad Formats and Ad Specs

LinkedIn has proven itself to be the premier B2B advertising network over the last few years....

Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's...

Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....

How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era....

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...

Getting Started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

How (and Why) to Advertise your B2B Company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads. 

The only exception is if you...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...

First Time Using Google Keen: An Experience

Google recently launched Keen, their new search and social discovery platform. Keen is being...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so...