How (and why) to advertise your b2b company on Facebook

Joanna Tran
August 11, 2020

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After all, the network isn’t meant for professional business connections like LinkedIn is.

At JDM, we’ve seen great success with Facebook advertising for B2B companies. If you haven’t tried it yet, it’s a platform we highly recommend. Here’s why...

Why B2B Companies Should Advertise on Facebook

Here’s something to consider: Those who are on LinkedIn likely have a Facebook account. Not only that, but they’re on Facebook more often and for a longer period of time.

A recent study shows users spend a daily average of 58 minutes on Facebook, whereas they spend less than 1 minute a day on LinkedIn.

That means you have a much better chance of catching your prospect’s attention on Facebook versus LinkedIn. If they’re scrolling and see an ad, even a business-related one, if it solves a pain point, there’s a pretty good chance they’ll click.

Furthermore, Facebook has much lower costs than LinkedIn since there is more ad inventory available.

That makes it a great platform to do creative and targeting testing. You can then take those learnings to LinkedIn and start campaigns with creatives that have already seen success.

Now that you’ve learned why you should be advertising on Facebook, here’s how to set yourself up for success on the platform.

How to Choose the Right Campaign Objective

Facebook offers several different types of campaign objectives for advertisers to choose from.

The best objective will depend on your offer. Here are the most common offers we see: