JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad Formats: Single Image Ad Carousel Ad Video Ad Text Ad Spotlight Ad Follower Ad Conversation ...

Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. ...

Paid Search Bidding Strategies

“Which bidding strategy should I use?”

That’s a question all digital advertisers need to answer...

How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

9 Tips to Run Successful Search Ads on a Small Budget

Search Engine Marketing (SEM) is often the best place for companies to start advertising since...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and...

How to Run a Virtual Meeting from Home

There seems to be a lot of mixed feelings about working from home.

For some, it’s a work dream...

3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...

If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I...

3 Things to Help You Get Back Into Google Ads

Have you ever worked in paid advertising, then stopped for a bit to try something new, only to...