Posts by Joanna Tran
Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

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Joanna Tran
October 6, 2020
Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

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Joanna Tran
September 29, 2020
Paid Search Bidding Strategies

“Which bidding strategy should I use?” That’s a question all digital advertisers need to answer if they want their Google and Bing ads to show. That can be pretty daunting. Manual or automated? Semi-automated? What does automated fully entail? Are you guaranteed results? The one you choose can be the deciding factor between...

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Joanna Tran
September 8, 2020
How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After all, the network isn’t meant for professional business connections like LinkedIn is. At JDM, we’ve seen great success with Facebook advertising for B2B companies. If you haven’t tried it yet, it’s a platform we highly recommend. Here’s...

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Joanna Tran
August 11, 2020
9 Tips to Run Successful Search Ads on a Small Budget

Search Engine Marketing (SEM) is often the best place for companies to start advertising since search is high intent and the traffic is usually high quality. However, depending on your industry, paid search might not be cheap. And for those who have a relatively small budget, it can be even harder to compete with the big fish....

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Joanna Tran
July 17, 2020
How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so on. Testing images on Facebook can be an interesting process. Often, we find clients might have used a ton of different creatives with different copy variations without a clear result of what is working and what is not. Here are some...

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Joanna Tran
June 16, 2020
How to Run a Virtual Meeting from Home

There seems to be a lot of mixed feelings about working from home. For some, it’s a work dream come true. Working in pajamas? Oh, yeah. Not having to make small talk in common areas? Woo-hoo! Not even having to worry if you’ve brushed their teeth yet since no one can smell your breath? Jackpot. For others, it’s an uncollaborative...

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Joanna Tran
June 9, 2020
3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to gush about how amazing you are, and provides great social proof. But it also allows users who didn’t have such good experiences to vent their frustrations and possibly go off the rails. So, you received a negative review on your...

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Joanna Tran
May 19, 2020
If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I discovered how exciting and satisfying it was to create an ad, put some money behind it, get results, and analyze the data through the Facebook platform. It’s personally my favorite platform to run ads on because of the great targeting...

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Joanna Tran
April 28, 2020
3 Things to Help You Get Back Into Google Ads

Have you ever worked in paid advertising, then stopped for a bit to try something new, only to realize you enjoy paid advertising way more? That’s what I did, and once I began getting back into Google Ads, I realized how easy it was to forget a lot of things I learned. In my short three months away from paid search, my two years...

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Joanna Tran
April 15, 2020