JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Facebook Advertising

Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with...

Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....

How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID...

How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads. 

The only exception is if you...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special...

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news.

As businesses continue to...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and...

Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more...

Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for...

3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...

Click Through Reads #2: More COVID-19 Updates and Opportunities

Here we are, the second week of Click Through Reads. A majority of you are probably reading...

If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I...

5 Ways You’re Wasting Money on Facebook Advertising

The Facebook advertising platform has a ton of great options when it comes to ads and...

How to Do a Facebook Ad Audit

You might need to perform a Facebook Ads audit for a potential new client you’re trying to win...

How to Share Facebook Ad Account Access

If you own a business and are having a person or agency manage your Facebook ads account, here...

Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...

Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and...