Best LinkedIn Advertising Options for Different Goals

Joanna Tran
September 29, 2020

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach.

Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to network, learn, and grow. For B2B advertisers, it means it’s the ideal platform to reach their audience on.

But what’s the best way to set up your ad?

Let’s review which ad format might make the best sense for your goals.

Ad Categories

LinkedIn offers four different ad categories: Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads. Each of these categories offer different ad formats.

Sponsored Content

These are native ads that appear in the main feed along with organic content posted by your network.