LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network. 

So, how can we use these levers to reach the right people and maximize ROI?

The difference between a mediocre campaign and a prosperous one begins with your targeting strategy and how you think about your audience. Having the right strategy can help optimize your campaign and increase conversion rates.

Recent Articles

Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years....

Click Through Reads #3: New Facebook and LinkedIn Features

Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook...

Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your...