When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network.
So, how can we use these levers to reach the right people and maximize ROI?
The difference between a mediocre campaign and a prosperous one begins with your targeting strategy and how you think about your audience. Having the right strategy can help optimize your campaign and increase conversion rates.