Posts by Ryan Newens
LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network.  So, how can we use these levers to reach the right people and maximize ROI? The difference between a mediocre...

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Ryan Newens
May 26, 2020
Managing the Client Ad Approval Process

The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can be a very tedious process with various stages of approval and sometimes require numerous sets of eyes before the final sign off.  Hours of valuable work time can get lost in the process. Without a formal approval procedure, there is...

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Ryan Newens
May 8, 2020
What Makes LinkedIn a Different Type of Advertising Platform

When it comes to digital marketing, there are a handful of platforms to choose from but LinkedIn sets itself apart from the rest. While there are mixed reviews about advertising on LinkedIn, it has proved to be the top B2B marketing platform. LinkedIn’s strongest advantage as an advertising platform is the specific user base and...

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Ryan Newens
March 5, 2020