JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network.  So, how can we use these levers to reach the right people and maximize ROI? The difference between a mediocre campaign and a prosperous one begins with your targeting strategy and how you think about ...

Managing the Client Ad Approval Process

The client approval process can be smooth and simple, but sometimes it can be a nightmare. It...

What Makes LinkedIn a Different Type of Advertising Platform

When it comes to digital marketing, there are a handful of platforms to choose from but...