B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or service. B2B products often have higher prices, longer sales cycle, and multiple decision makers.

Before getting started with B2B ads, it’s important to remember paid advertising is not a magic bullet. The product has to work well and convert well in order to have success with advertising. This means a business should already have a funnel and sales process in place before advertising begins.

Here are some things to keep in mind when managing B2B paid campaigns. 

Recent Articles

How (and Why) to Advertise your B2B Company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and...

3 Things to Help You Get Back Into Google Ads

Have you ever worked in paid advertising, then stopped for a bit to try something new, only to...