Advertising for a business product or service is much different than a consumer product or service. B2B products often have higher prices, longer sales cycle, and multiple decision makers.
Before getting started with B2B ads, it’s important to remember paid advertising is not a magic bullet. The product has to work well and convert well in order to have success with advertising. This means a business should already have a funnel and sales process in place before advertising begins.
Here are some things to keep in mind when managing B2B paid campaigns.