Posts by Gina Race
How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads.  The only exception is if you created and published an ad by mistake, and it hasn’t had any delivery. Or if you hit the ad limit on Facebook and can’t create anymore. Why You Shouldn’t Delete Facebook Ads There are a few reasons why you shouldn’t delete ads.  The first...

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Gina Race
July 21, 2020
Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad Categories at then end of 2019. If you are running any ads from the U.S. or targeting the U.S. that fall within the categories of credit, employment, or housing ads, you must tell Facebook that your ads fall into one of these...

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Gina Race
July 14, 2020
B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or service. B2B products often have higher prices, longer sales cycle, and multiple decision makers. Before getting started with B2B ads, it’s important to remember paid advertising is not a magic bullet. The product has to work well and...

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Gina Race
July 7, 2020
How to Run a Google Ads Experiment

Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an experiment. This allows us to see how the change actually impacts performance in a true test environment. If you want to test a different landing page, an experiment is a good way to set it up if you can’t conduct it on the landing...

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Gina Race
June 23, 2020
5 Ways You’re Wasting Money on Facebook Advertising

The Facebook advertising platform has a ton of great options when it comes to ads and targeting. This makes it a prime tool to help your business grow, but it also means it can be confusing.  If you’re just starting out and trying to set up and run campaigns on your own, it can be very easy to make mistakes. Whether you’re...

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Gina Race
April 7, 2020
How to Do a Facebook Ad Audit

You might need to perform a Facebook Ads audit for a potential new client you’re trying to win over. Or you might need to come up with a strategy plan for an existing client, or your own company if you work in-house.  Accounts can sometimes be so overwhelming and you might be wondering, where should I start? It’s important to know...

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Gina Race
December 10, 2019
How to Share Facebook Ad Account Access

If you own a business and are having a person or agency manage your Facebook ads account, here is how to grant them access to your account and your Facebook Page. Grant Facebook Ad Account Permission In this method, you’ll need to ask them for their Facebook Business ID: Go the Ad Accounts tab in Business Manager Settings:...

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Gina Race
December 3, 2019
Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In response to this, changes continue to roll out with the goals of preventing abuse by advertisers, protecting the users, and protecting themselves. Some of those recent changes have included: The introduction of the ads library to enhance...

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Gina Race
October 3, 2019