How to Address Negative and Fake Business Reviews
In my last post, I provided an overview of how to approach business reviews: how to build a process...
Gina Race
Author Posts
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
Guide: Creating Google Ads Audiences through GA4
GA4 is getting mixed reviews for its user friendliness, but there’s no turning back now. Google’s...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
How to Recover Deleted Facebook Ads
I’ll start off by saying you should never delete Facebook ads.
The only exception is if you...
Facebook Special Ad Categories for Fintech Companies
In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...
B2B Paid Advertising Best Practices
Advertising for a business product or service is much different than a consumer product or...
How to Run a Google Ads Experiment
Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an...
5 Ways You’re Wasting Money on Facebook Advertising
The Facebook advertising platform has a ton of great options when it comes to ads and targeting....
How to Do a Facebook Ad Audit
You might need to perform a Facebook Ads audit for a potential new client you’re trying to win...
How to Share Facebook Ad Account Access
If you own a business and are having a person or agency manage your Facebook ads account, here is...
Facebook Special Ad Categories and Special Ad Audiences
Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...