The Facebook advertising platform has a ton of great options when it comes to ads and targeting. This makes it a prime tool to help your business grow, but it also means it can be confusing.
If you’re just starting out and trying to set up and run campaigns on your own, it can be very easy to make mistakes. Whether you’re creating campaigns or auditing existing campaigns, look out for these 5 ways you might be wasting money on Facebook ads.
There are some cases where you’ll want to explicitly target your existing audience. You might have a product people buy every so often like makeup, or you might cross-sells or upsells that make sense. In those cases, you’ll want to set up dedicated retargeting campaigns.
But for any prospecting campaigns where you’re trying to find brand new customers, you should exclude all your current customers. Not only will this save you money by not wasting it on people who have already purchased, it will also keep them from getting annoyed and bombarded with irrelevant ads. No one wants to keep seeing ads for something they’ve already bought.