Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an experiment. This allows us to see how the change actually impacts performance in a true test environment.
If you want to test a different landing page, an experiment is a good way to set it up if you can’t conduct it on the landing page itself.
Testing two different bidding strategies is another good example of when an experiment can come in handy.
How to Set up An Experiment
The first step in setting up a new experiment is creating a campaign draft.