JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Social Advertising

Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years....

Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. ...

Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....

How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID...

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...

Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...

Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately?...

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads. 

The only exception is if you...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special...

First Time Using Google Keen: An Experience

Google recently launched Keen, their new search and social discovery platform. Keen is being...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and...

LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none....

3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...

Click Through Reads #3: New Facebook and LinkedIn Features

Welcome to another week of Click Through Reads! This week is all about the new new. New...

If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I...

5 Ways You’re Wasting Money on Facebook Advertising

The Facebook advertising platform has a ton of great options when it comes to ads and...

What Makes LinkedIn a Different Type of Advertising Platform

When it comes to digital marketing, there are a handful of platforms to choose from but...