JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Social Advertising

Mobile Video Ad Creative: 3 Optimization Reminders

We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...

TikTok Introduces More Nuanced Mobile App Ad Measurement

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform

Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...

Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens

Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...

TikTok, Google Search Partnership? What to Know

TikTok is continuing to push towards positioning itself as a social media platform and a search...

Reddit Announces Targeting, Measurement Updates

Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...

TikTok Plans U.S. TikTok Shop Release for October

Over the past year, TikTok has been testing the shop features on their platform that redirects to...

TikTok Expands Search Ads to All Advertisers

As Google is well aware, TikTok is eating into its search dominance, particularly with younger...

How to Scale B2B Accounts in Capterra Ads

In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...

LinkedIn In-Stream Video Ads: What to Know

LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a...

All the TikTok Ad Formats and What You Need to Know About Them

TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...

Snapchat Testing Ads within AI Chatbot

Snapchat’s new ChatGPT-powered AI chatbot, rolled out to all users in April 2023, has gained...

LinkedIn Generative AI in New Ads: What to Know

It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...

What Meta’s Vision for an AI-Driven Future Means for Advertisers

Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...

You Can Now Use YouTube Shorts for Awareness. Should You?

YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...

3 Tips for Conserving B2B Advertising Budget

B2B advertising can be an expensive proposition, but time and again we see brands come to us with...

What to Know About the New Pinterest-Amazon Partnership

Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...

Meta & Generative AI - Good News for SMBs?

Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...