Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
Social Advertising (2)
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
LinkedIn Expands Podcast Offering
Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
2023 Guide for Creating Winning Ads on Linkedin
LinkedIn advertising may not have all the creative functionality of other social media platforms,...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
TikTok’s New Shopping Ads: A Breakdown
Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...
3 Free Tools You Should Be Using For Facebook Creative Inspiration
With over 3.9 billion active users, Facebook ads are a fantastic way to scale your digital...