Posts in Social Advertising (2)
How to Do a Facebook Ad Audit

You might need to perform a Facebook Ads audit for a potential new client you’re trying to win over. Or you might need to come up with a strategy plan for an existing client, or your own company if you work in-house.  Accounts can sometimes be so overwhelming and you might be wondering, where should I start? It’s important to know...

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Gina Race
December 10, 2019
How to Share Facebook Ad Account Access

If you own a business and are having a person or agency manage your Facebook ads account, here is how to grant them access to your account and your Facebook Page. Grant Facebook Ad Account Permission In this method, you’ll need to ask them for their Facebook Business ID: Go the Ad Accounts tab in Business Manager Settings:...

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Gina Race
December 3, 2019
Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In response to this, changes continue to roll out with the goals of preventing abuse by advertisers, protecting the users, and protecting themselves. Some of those recent changes have included: The introduction of the ads library to enhance...

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Gina Race
October 3, 2019
Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and beautiful creative, the world is the limit! We’re here with some handy ad specs if you’re starting out (or just need a quick reference).

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Jonathan Svilar
January 9, 2019