JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Social Advertising (2)

How to Research Competitors’ Ads on Facebook & LinkedIn

Knowing what your competitors are up to in the realm of social advertising can give you inspiration...

LinkedIn Expands Podcast Offering

Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...

YouTube Shorts vs. TikTok - The Battle Takes Shape

As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...

The 3-Step Process to Dial in Creative for Your Audiences

Whether you’re advertising on Instagram, TikTok, Pinterest, Snapchat, LinkedIn, programmatic, the...

How to Set up Conversion Tracking for Your LinkedIn Ads

Accurate conversion tracking is the backbone of any successful online advertising campaign. It...

2023 Guide for Creating Winning Ads on Linkedin

LinkedIn advertising may not have all the creative functionality of other social media platforms,...

TikTok for B2B: 6 Quick Lessons to Apply

As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...

The Right Campaign Structure for TikTok B2B Ads

If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...

Snapchat Advertising: Take Advantage of an Underrated Gen Z Engagement Platform

Yes, TikTok is still all the rage, and yes, Snapchat has had some notable struggles of late. But...

TikTok for B2B: Y or N?

If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...

Leveraging LinkedIn Audience Reporting Data

LinkedIn advertising provides some deep demographic reporting that often goes unused.

Facebook App Campaigns 101

Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....

Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....

Facebook Advertising for D2C: Build Better Audiences

Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...

The Time is Now for TikTok

Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.

How to Wrangle Better Facebook Data Post-iOS14

Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...

TikTok’s New Shopping Ads: A Breakdown

Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...

3 Free Tools You Should Be Using For Facebook Creative Inspiration

With over 3.9 billion active users, Facebook ads are a fantastic way to scale your digital...

5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns

Social media advertising can be a great place to move the needle on your marketing initiatives by...

LinkedIn Ad Formats and Ad Specs

LinkedIn has proven itself to be the premier B2B advertising network over the last few years....