LinkedIn Generative AI in New Ads: What to Know
It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...
Social Advertising (2)
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...
You Can Now Use YouTube Shorts for Awareness. Should You?
YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
What to Know About the New Pinterest-Amazon Partnership
Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
LinkedIn Expands Podcast Offering
Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
2023 Guide for Creating Winning Ads on Linkedin
LinkedIn advertising may not have all the creative functionality of other social media platforms,...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....