TikTok's New HubSpot Integration: What It Means for Lead Gen
We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...
TikTok
TikTok, Google Search Partnership? What to Know
TikTok is continuing to push towards positioning itself as a social media platform and a search...
TikTok Plans U.S. TikTok Shop Release for October
Over the past year, TikTok has been testing the shop features on their platform that redirects to...
TikTok Expands Search Ads to All Advertisers
As Google is well aware, TikTok is eating into its search dominance, particularly with younger...
All the TikTok Ad Formats and What You Need to Know About Them
TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...
JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits
At JDM, we offer a robust training series for new hires and newly promoted teammates. In this...
You Can Now Use YouTube Shorts for Awareness. Should You?
YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?
Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....