Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Johanna Gumbrill
July 30, 2020

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is going in 2020 but this is the last PSL-free month of the year so live it up (while maintaining 6+ feet of distance!). Q3 is in full swing, and major retailers like Target and Walmart have announced they will not be having in-store Black Friday sales. If you are an e-commerce marketer make sure to build your Q4 plan early because that is where the money is going to be spent! It is also important to consider how people will give gifts this year. Online services might see a larger lift in seasonality as consumers gift things like entertainment streaming services, in-home fitness subscriptions, and food delivery. 

Let’s get into the news this week, starting with an update from Facebook Pay. 


Top News

Facebook Pay: Facebook Pay recently rolled out in the US on Facebook, Messenger, and Instagram. It provides a seamless way for users to make purchases within the platform. There are extra security features like the ability to use a PIN or Face ID/Touch ID. There will also be anti-fraud monitoring and purchase protection on eligible products.