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New Search Themes on Performance Max: Worth a Shot for B2B?

Brittani Harris
Brittani Harris
Nov 9, 2023 5:51:04 AM

Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as an audience signal. It makes it easier to guide Performance Max to serve on placements you may not ...

Posts about Paid Search (4)

CP4M, Meta's New AI-Powered Conversation Platform
Paid Search, Social Advertising

What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform

Sabrina Halberg •Nov 7, 2023 8:43:58 AM
reels ads logo - new features update for b2b
Paid Search, Social Advertising

Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens

Paid Search, LinkedIn

LinkedIn Reintroduces Sponsored Message Ads

Paid Search

Microsoft Rolls out Advertising Product Updates in Advance of Q4

Marketing Strategies, Paid Search

Streamlining Paid Team Agendas With Automation and Organization

Chelsea Gonzalez •Oct 12, 2023 11:41:00 AM
Paid Search

Google Ads Introduces Demand Generation Beta: What to Know

Chelsea Gonzalez •Oct 10, 2023 9:30:00 AM
Marketing Strategies, Paid Search

Keys to Good Advertising Account Analysis

Laura Schiele •Oct 5, 2023 8:45:00 AM
Paid Search, Social Advertising, TikTok

TikTok Expands Search Ads to All Advertisers

Nathan Murdock •Sep 21, 2023 11:16:00 AM
Marketing Strategies, Paid Search, Social Advertising, Capterra

How to Scale B2B Accounts in Capterra Ads

Brittani Harris •Sep 12, 2023 11:31:00 AM
Paid Search, LinkedIn

How to Scale B2B Accounts in LinkedIn Ads

Brittani Harris •Sep 5, 2023 11:53:45 AM
Paid Search

How to Scale B2B Accounts in Google Ads

Brittani Harris •Aug 29, 2023 10:00:00 AM
Paid Search

Microsoft's New Performance Max Ads - What to Know

Marketing Strategies, Paid Search

Performance Marketing Management: Dos and Don’ts

Laura Schiele •Aug 17, 2023 11:03:00 AM
Marketing Strategies, Paid Search

4 Characteristics That Make and Break an Account Manager

Laura Schiele •Aug 15, 2023 10:16:58 AM
Marketing Strategies, Paid Search, SEO

How to Address Negative and Fake Business Reviews

Gina Race •Aug 10, 2023 11:55:57 AM
Marketing Strategies, Paid Search, SEO, LinkedIn

A Smart Approach to Managing Your Business Reviews

Gina Race •Aug 8, 2023 11:04:53 AM
Marketing Strategies, Paid Search

New Google Ads Brand Settings: Maximizing Performance & Control

Natalie Hanson •Aug 1, 2023 7:38:33 AM
Paid Search, LinkedIn

New Branding: Microsoft’s Latest Play for Marketing Attention

Facebook Advertising, Paid Search, LinkedIn, TikTok

JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits

Laura Schiele •Jul 20, 2023 12:16:54 PM
Paid Search, Social Advertising

Snapchat Testing Ads within AI Chatbot

Paid Search, Social Advertising, LinkedIn

LinkedIn Generative AI in New Ads: What to Know

Shelby Hedges •Jul 13, 2023 12:22:19 PM