Alpha Beta Evolved: The future of Paid Search
The Alpha Beta process has been a best practice for the last decade or more. In the years since,...
Paid Search (6)
Paid Search Bidding Strategies
“Which bidding strategy should I use?”
That’s a question all digital advertisers need to answer if...
Google Ads Scorecard: A Quick Way to Ensure Account Health
Time and time again we see it: new contacts come to us and don’t really know how to assess the...
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses
Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...
How to Make Bulk Changes in Apple Search Ads
If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable...
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates
Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...
Query Mapping 101: Improving Your Google Ads Account
Query Mapping is the process of identifying and controlling which campaigns / ad groups / keywords...
9 Tips to Run Successful Search Ads on a Small Budget
Search Engine Marketing (SEM) is often the best place for companies to start advertising, since...
Click Through Reads #13: TikTok and Facebook Political Ads
Hello Click-Through-Readers! This week we are going there with an article about TikTok...
Click Through Reads #12: old bidding strategies are being phased out
Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news...
Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings
Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled,...
How to Run a Google Ads Experiment
Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an...
Unlock the power of Ad Customizers
Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...
Click Through Reads #9: Slowly Reopening and Google Targeting Options
Welcome Click-Through-Readers to another week of marketing news.
As businesses continue to open...
Don’t Give Up On Discovery Ads Yet
Over the last couple months, you’ve probably tested (or have been pressured to test by your Google...
Click Through Reads #8: 2 weeks of news edition
Hello Click-Through-Readers. We took a week off from publishing to create room for more important...
Gain Some Control Over Your Smart Shopping
Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...
Improve Quality Score with Advanced Techniques
Quality score is the key to a cost-effective search advertising campaign and maximizing return on...
Click Through Reads #4: Helping Local Businesses
Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...
Managing the Client Ad Approval Process
The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can...