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Marketing Strategies,
Paid Search,
GA4

UTM Parameters: A Glossary of Terms

Brittani Harris
Brittani Harris
Apr 18, 2023 12:17:46 PM

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing tracking.

Posts about Paid Search (6)

Marketing Strategies, Paid Search, GA4

3 Common Options to Track Form Submissions in GTM

Facebook Advertising, Marketing Strategies, Paid Search, Social Advertising, LinkedIn

How to Research Competitors’ Ads on Facebook & LinkedIn

Marketing Strategies, Paid Search, SEO

ChatGPT: The 5 Most Important Caveats

Kelly Ayres •Mar 16, 2023 1:36:23 PM
Marketing Strategies, Paid Search

3 Quick QA Checks to Dial in Your B2B Mobile Ads

Shelby Hedges •Feb 28, 2023 8:23:19 AM
Paid Search, Social Advertising, TikTok

YouTube Shorts vs. TikTok - The Battle Takes Shape

Marketing Strategies, Paid Search

Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share

Facebook Advertising, Marketing Strategies, Paid Search, GA4

4 Creative Facebook Audience-Building Strategies

Marketing Strategies, Paid Search

4 Ways to Leverage Google Ads Offline Conversion Data

Brittani Harris •Feb 1, 2023 12:16:00 PM
Marketing Strategies, Paid Search

How to Set up Google App Campaigns

Paid Search

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

Chelsea Gonzalez •Jan 19, 2023 11:24:14 AM
Facebook Advertising, Marketing Strategies, Paid Search, Social Advertising

The 3-Step Process to Dial in Creative for Your Audiences

Paid Search, Social Advertising, LinkedIn

How to Set up Conversion Tracking for Your LinkedIn Ads

Paid Search, Social Advertising, TikTok

TikTok for B2B: 6 Quick Lessons to Apply

Marketing Strategies, Paid Search, SEO, Executive Topics

Digital Marketing Predictions for 2023: Strategic Shifts

Marketing Strategies, Paid Search, SEO, Executive Topics

Digital Marketing Predictions for 2023: Platforms

Paid Search, Social Advertising, TikTok

The Right Campaign Structure for TikTok B2B Ads

Michelle Howard-Ta •Dec 12, 2022 8:27:53 AM
Paid Search, Social Advertising

Snapchat Advertising: Take Advantage of an Underrated Gen Z Engagement Platform

Paid Search, Social Advertising, TikTok

TikTok for B2B: Y or N?

Natalie Hanson •Dec 5, 2022 8:34:28 AM
Paid Search

How to Optimize Offline Conversion Data in Google Ads

Brittani Harris •Nov 22, 2022 9:17:57 AM
Paid Search, Social Advertising, LinkedIn

Leveraging LinkedIn Audience Reporting Data

Facebook Advertising, Paid Search, Social Advertising

Facebook App Campaigns 101

Natalie Hanson •Nov 8, 2022 11:20:22 AM