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Marketing Strategies,
Paid Search

1st-Party Data: An Advertising Guide

Laura Schiele
Laura Schiele
Oct 27, 2022, 12:35:01 PM

Privacy landscape, iOS14 data collection woes, and cookie deprecation got you down? There might be a silver lining: you could be sitting on a treasure trove of information without using it to its ...

Posts about Paid Search (8)

Paid Search, GA4

GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions

Shelby Hedges •Oct 20, 2022, 9:31:12 AM
Paid Search, Social Advertising, TikTok

Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

Michelle Howard-Ta •Oct 13, 2022, 9:00:17 AM
Paid Search

TikTok’s Play for the Next Generation of Search

Facebook Advertising, Marketing Strategies, Paid Search

D2C Messaging and Creative Best Practices

Natalie Hanson •Oct 4, 2022, 11:34:43 AM
Marketing Strategies, Paid Search

Google Adds a Little Helpful Nuance to Auto-Apply Suggestions

Paid Search, Social Advertising

The Time is Now for TikTok

Facebook Advertising, Paid Search, Social Advertising

How to Wrangle Better Facebook Data Post-iOS14

Natalie Hanson •Sep 20, 2022, 8:26:09 AM
Amazon, Paid Search

Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us

Natalie Hanson •Sep 15, 2022, 10:20:00 AM
Paid Search

Early Holiday Gifts? A Breakdown of Google’s New Shopping Features

Nathan Murdock •Sep 7, 2022, 11:07:33 AM
Paid Search, Social Advertising

TikTok’s New Shopping Ads: A Breakdown

Paid Search, Apple Search Ads

Apple’s Ad Expansion Updates: A Breakdown

Olivia Wesel •Aug 24, 2022, 10:04:40 AM
Marketing Strategies, Paid Search

Microsoft/Bing Search Ads: Ethical Ratings & Available Coupons Target Today’s Shopping Trends

Marketing Strategies, Paid Search

Google Delays Blocking 3rd-Party Cookies Until 2024

Click Through Reads, Paid Search

Click Through Reads #80: Google Ads & Analytics Outages, Political Content Policy

Click Through Reads, Paid Search

Click Through Reads #79: Microsoft ETA's Expiring, Google Diagnostic Insights

Facebook Advertising, Paid Search

Facebook B2B Marketing: A Whole New (Cost-Effective) World

Laura Schiele •Jul 12, 2022, 12:33:58 PM
Click Through Reads, Paid Search

Click Through Reads #75: TikTok Branded Mission, LinkedIn Business Manager

Facebook Advertising, Paid Search, Social Advertising

5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns

Paid Search

Google's Enhanced Conversions: What Is It & How to Set It Up

Laura Schiele •Mar 3, 2022, 9:56:13 AM
Paid Search

Connect CRM Data to Google Ads

Brittani Harris •Feb 24, 2022, 2:17:14 PM
Paid Search

What to Know About Google’s Performance Max Campaigns

Laura Schiele •Feb 2, 2022, 1:06:24 PM

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