JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Google's Enhanced Conversions: What Is It & How to Set It Up

The online environment is a constantly changing place, companies that previously relied on third-party cookies to track, measure and build audiences are having to adapt as we move towards a privacy-centric online ecosystem. Google has recently made the push for adopting Enhanced Conversions to account for this shift.

Click Through Reads #58: Gen Z Marketing Reports & Opportunities

Hello Click Through Readers! Once again, we’ve got some news for you this week...

Click Through Reads #57: Snapchat's AR Shopping, TikTok's Instant Pages

Even if you’re someone who didn’t like to shop before the pandemic, you must admit that nothing...

Click Through Reads #56: Bing, Twitter Launch Ad Updates

Hello lovely Click Through Readers,

What to Know About Google’s Performance Max Campaigns

What is Performance Max?

In their effort to implement more effective automation, Google has...

Click Through Reads #55: New Meta Policy Outlines

I love the start of a new year because everyone gets to hit that metaphorical reset button on their...

Click Through Reads #54: Image Extension Requirements and Placement Exclusions

Hello Click-Through-Readers! 

Welcome to a new week and a new year of Click-Through-Reads – We’re...

How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era....