Google Q2 Earnings Miss: Economic Headwinds, Timid Marketers
Three big trends stood out in Alphabet (Google)’s Q2 earnings report call on Tuesday: the economic...
Facebook B2B Marketing: A Whole New (Cost-Effective) World
We’ve covered best practices for B2B marketing on Facebook in the past for good reason: B2B...
Google's Enhanced Conversions: What Is It & How to Set It Up
The online environment is a constantly changing place, companies that previously relied on...
Click Through Reads #58: Gen Z Marketing Reports & Opportunities
Hello Click Through Readers! Once again, we’ve got some news for you this week...
Click Through Reads #57: Snapchat's AR Shopping, TikTok's Instant Pages
Even if you’re someone who didn’t like to shop before the pandemic, you must admit that nothing...
Click Through Reads #56: Bing, Twitter Launch Ad Updates
Hello lovely Click Through Readers,
What to Know About Google’s Performance Max Campaigns
What is Performance Max?
In their effort to implement more effective automation, Google has...
Click Through Reads #55: New Meta Policy Outlines
I love the start of a new year because everyone gets to hit that metaphorical reset button on their...
Click Through Reads #54: Image Extension Requirements and Placement Exclusions
Hello Click-Through-Readers!
Welcome to a new week and a new year of Click-Through-Reads – We’re...
How to Track Facebook Conversions for Zoom Webinars
The landscape of conferences and customer engagement is looking pretty different in the COVID era....