All articles from Laura Schiele
Laura Schiele
Laura has well over a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura, a frequent contributor to Search Engine Land and a regular panelist on the SMX series of events, manages a large team of paid media experts remotely from her home in Salt Lake City. She is an expert on marketing attribution, marketing measurement, and tying paid media campaigns to business outcomes across B2B, SaaS, Fintech, and eCommerce clients.