JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Google’s 2024 RSA Updates: A Breakdown

Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant for each user. Like most Google releases lately, it leans even harder into AI and auto-generated ads, and while there are some benefits, there are also some important caveats to consider. Let’s dig into the updates – and how I feel about using them.

Competitive Data Now Available in Performance Max Auction Insights

It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...

YouTube Shorts: Specific Placements Are on the Way

YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...

TikTok, Google Search Partnership? What to Know

TikTok is continuing to push towards positioning itself as a social media platform and a search...

Reddit Announces Targeting, Measurement Updates

Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...

New Google Ads Brand Settings: Maximizing Performance & Control

In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...

What Meta’s Vision for an AI-Driven Future Means for Advertisers

Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...

5 Best Practices for Facebook Advantage+ Campaigns

If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...

Facebook Advantage+ Campaigns: Pros & Cons

If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...

Intro to Facebook Advantage+ Campaigns

Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...

Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies

As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...

2023 Google Shopping Ads: Performance Max vs. Standard Shopping

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...

Meta & Generative AI - Good News for SMBs?

Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...

Best Practices for Onboarding a New Client Contact

New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...

Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?

Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...

TikTok for B2B: Y or N?

If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...

Facebook App Campaigns 101

Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....

D2C Messaging and Creative Best Practices

As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...

Facebook Advertising for D2C: Build Better Audiences

Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...

How to Wrangle Better Facebook Data Post-iOS14

Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...