Google’s 2024 RSA Updates: A Breakdown
Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...
Competitive Data Now Available in Performance Max Auction Insights
It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...
YouTube Shorts: Specific Placements Are on the Way
YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...
TikTok, Google Search Partnership? What to Know
TikTok is continuing to push towards positioning itself as a social media platform and a search...
Reddit Announces Targeting, Measurement Updates
Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...
5 Best Practices for Facebook Advantage+ Campaigns
If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...
Facebook Advantage+ Campaigns: Pros & Cons
If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...
Intro to Facebook Advantage+ Campaigns
Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...
Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
Best Practices for Onboarding a New Client Contact
New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...
Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?
Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...