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Natalie Hanson
Natalie Hanson
Aug 26, 2025 7:30:00 AM

As platforms evolve and automation becomes more powerful, the brands that stand out are the ones that blend structure with creativity and insights with experimentation. Meta’s ad ecosystem offers ...

All articles from Natalie Hanson

Meta Best Practices in 2025: Build a Full-Funnel Strategy That Converts

LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy

Google Lowers Customer Match Threshold: What It Means

April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites

3 Creative Testing Best Practices for 2025

What's Trending with B2B Creative in 2025

Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls

6 Common PPC Oversights to Correct Now to Optimize Q4 Impact

Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?

Pinterest Performance+ and More: A Look at Pinterest’s New AI Advertising Features

Is It Time to Reconsider Snapchat Ads?

Meta’s New Engaged Customers Targeting: A Breakdown

Google’s 2024 RSA Updates: A Breakdown

Competitive Data Now Available in Performance Max Auction Insights

YouTube Shorts: Specific Placements Are on the Way

TikTok, Google Search Partnership? What to Know

Reddit Announces Targeting, Measurement Updates

New Google Ads Brand Settings: Maximizing Performance & Control

What Meta’s Vision for an AI-Driven Future Means for Advertisers

5 Best Practices for Facebook Advantage+ Campaigns