JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

TikTok for B2B: Y or N?

If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too well that Google and LinkedIn costs are sometimes prohibitively high and that alternatives are in short supply.

Facebook App Campaigns 101

Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....

D2C Messaging and Creative Best Practices

As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...

Facebook Advertising for D2C: Build Better Audiences

Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...

How to Wrangle Better Facebook Data Post-iOS14

Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...

Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us

Earlier this month, Kantar published its third annual Media Reactions study showing how marketers...

The Ultimate Guide To Direct Response Advertising

Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll...