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Natalie Hanson
Natalie Hanson
Aug 1, 2023 7:38:33 AM

In a recent bid to offer advertisers greater control over their brand campaigns, Google launched two new Search and Performance Max campaign features. While changes to platforms can often cause ...

All articles from Natalie Hanson

New Google Ads Brand Settings: Maximizing Performance & Control

New Google Ads Brand Settings: Maximizing Performance & Control

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What Meta’s Vision for an AI-Driven Future Means for Advertisers

What Meta’s Vision for an AI-Driven Future Means for Advertisers

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5 Best Practices for Facebook Advantage+ Campaigns

5 Best Practices for Facebook Advantage+ Campaigns

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Facebook Advantage+ Campaigns: Pros & Cons

Facebook Advantage+ Campaigns: Pros & Cons

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Intro to Facebook Advantage+ Campaigns

Intro to Facebook Advantage+ Campaigns

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Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies

Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies

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2023 Google Shopping Ads: Performance Max vs. Standard Shopping

2023 Google Shopping Ads: Performance Max vs. Standard Shopping

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Meta & Generative AI - Good News for SMBs?

Meta & Generative AI - Good News for SMBs?

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Best Practices for Onboarding a New Client Contact

Best Practices for Onboarding a New Client Contact

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Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?

Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?

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TikTok for B2B: Y or N?

TikTok for B2B: Y or N?

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Facebook App Campaigns 101

Facebook App Campaigns 101

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D2C Messaging and Creative Best Practices

D2C Messaging and Creative Best Practices

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Facebook Advertising for D2C: Build Better Audiences

Facebook Advertising for D2C: Build Better Audiences

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How to Wrangle Better Facebook Data Post-iOS14

How to Wrangle Better Facebook Data Post-iOS14

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Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us

Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us

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The Ultimate Guide To Direct Response Advertising

The Ultimate Guide To Direct Response Advertising

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