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Natalie Hanson
Natalie Hanson
Mar 26, 2026 7:29:59 AM

Snapchat has started pitching itself as a B2B marketing channel, and the data behind that pitch is more interesting than you'd expect. The platform is leaning hard into a demographic story: its ...

All articles from Natalie Hanson

Should You Take Snapchat for B2B Seriously? Kind of

Should You Take Snapchat for B2B Seriously? Kind of

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Video Advertising on Reddit: Updates and Best Practices

Video Advertising on Reddit: Updates and Best Practices

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Meta Best Practices in 2025: Build a Full-Funnel Strategy That Converts

Meta Best Practices in 2025: Build a Full-Funnel Strategy That Converts

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LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy

LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy

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Google Lowers Customer Match Threshold: What It Means

Google Lowers Customer Match Threshold: What It Means

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April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites

April 2025 LinkedIn Campaign Manager Updates: A YTD Review of Our Favorites

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3 Creative Testing Best Practices for 2025

3 Creative Testing Best Practices for 2025

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What's Trending with B2B Creative in 2025

What's Trending with B2B Creative in 2025

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Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls

Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls

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6 Common PPC Oversights to Correct Now to Optimize Q4 Impact

6 Common PPC Oversights to Correct Now to Optimize Q4 Impact

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Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?

Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?

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Pinterest Performance+ and More: A Look at Pinterest’s New AI Advertising Features

Pinterest Performance+ and More: A Look at Pinterest’s New AI Advertising Features

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Is It Time to Reconsider Snapchat Ads?

Is It Time to Reconsider Snapchat Ads?

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Meta’s New Engaged Customers Targeting: A Breakdown

Meta’s New Engaged Customers Targeting: A Breakdown

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Google’s 2024 RSA Updates: A Breakdown

Google’s 2024 RSA Updates: A Breakdown

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Competitive Data Now Available in Performance Max Auction Insights

Competitive Data Now Available in Performance Max Auction Insights

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YouTube Shorts: Specific Placements Are on the Way

YouTube Shorts: Specific Placements Are on the Way

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TikTok, Google Search Partnership? What to Know

TikTok, Google Search Partnership? What to Know

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Reddit Announces Targeting, Measurement Updates

Reddit Announces Targeting, Measurement Updates

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New Google Ads Brand Settings: Maximizing Performance & Control

New Google Ads Brand Settings: Maximizing Performance & Control

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What Meta’s Vision for an AI-Driven Future Means for Advertisers

What Meta’s Vision for an AI-Driven Future Means for Advertisers

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5 Best Practices for Facebook Advantage+ Campaigns

5 Best Practices for Facebook Advantage+ Campaigns

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