TikTok’s Play for the Next Generation of Search
In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...
Paid Search (5)
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...
Google Adds a Little Helpful Nuance to Auto-Apply Suggestions
Google occasionally goes a little heavy-handed in forcing marketers to adopt their features, but...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us
Earlier this month, Kantar published its third annual Media Reactions study showing how marketers...
Early Holiday Gifts? A Breakdown of Google’s New Shopping Features
At the end of August, Google announced a slew of new Shopping features that should put a sparkle in...
TikTok’s New Shopping Ads: A Breakdown
Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...
Apple’s Ad Expansion Updates: A Breakdown
Advertisers looking for more options to gain awareness and engagement on Apple’s App Store are...
Microsoft/Bing Search Ads: Ethical Ratings & Available Coupons Target Today’s Shopping Trends
Marketers and customers alike now have more factors to consider in the online shopping process...
Google Delays Blocking 3rd-Party Cookies Until 2024
Last week, Google announced they are delaying plans to block third-party cookies...again.
Click Through Reads #80: Google Ads & Analytics Outages, Political Content Policy
Hey, Click Through Readers! Welcome back to another week of industry news and trends.
Click Through Reads #79: Microsoft ETA's Expiring, Google Diagnostic Insights
Welcome back to another week of Click Through Reads! We’re back with everything you need to know...
Facebook B2B Marketing: A Whole New (Cost-Effective) World
We’ve covered best practices for B2B marketing on Facebook in the past for good reason: B2B...
Click Through Reads #75: TikTok Branded Mission, LinkedIn Business Manager
We’re back with another week of Click Through Reads!
5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns
Social media advertising can be a great place to move the needle on your marketing initiatives by...
Google's Enhanced Conversions: What Is It & How to Set It Up
The online environment is a constantly changing place, companies that previously relied on...
Connect CRM Data to Google Ads
When managing a Google Ads account, it's critical to pair your CRM data with your campaign data. In...
What to Know About Google’s Performance Max Campaigns
What is Performance Max?
In their effort to implement more effective automation, Google has...
Alpha Beta Evolved: The future of Paid Search
The Alpha Beta process has been a best practice for the last decade or more. In the years since,...