Posts by Ashley Ali
Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up, users can directly access the app store page within Snapchat.   If you haven’t set up Snapchat Ads Manager yet, be sure to check out our post about it.   In this blog, we’ll be walking through how to set up a Snapchat Ads campaign.  ...

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Ashley Ali
August 25, 2020
Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to drive downloads of your app to users seamlessly with a simple swipe up on the snap. Users can then directly access the app store page within Snapchat. In this blog, we’ll be walking through how to set up a Snapchat Business Account &...

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Ashley Ali
August 18, 2020
How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable to use bulksheets to create your campaigns. For those of you who are used to Google Ads, this limitation can be very frustrating. But, I have good news for you! Once you get the more tedious part of creating your campaign out of the...

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Ashley Ali
August 4, 2020
Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App Store. Apple Search ads were first introduced a few years back 2016, so it is still a very young, untapped platform. These ads can only appear on all iOS devices, meaning iPhones and iPads.    ASA offers two types of accounts: Basic and...

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Ashley Ali
June 29, 2020
Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your Google rep) Google’s Discovery Ads. But have you seen a significant impact on conversions come as a result of this? For those of you who are not familiar with discovery ads yet, let’s take a step back. What are discovery ads? Discovery ads...

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Ashley Ali
June 12, 2020
Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all things Google pointing in the direction of automation, it comes to no surprise that Google favors Smart Shopping campaigns over manual.   While making a marketer’s job much easier in terms of less manual work, automation still does have...

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Ashley Ali
May 29, 2020
A Different Take on Close Variants

What are Close Variants? Over the last few years, we’ve seen Google change the way different match types work. The most recent change that we’ve seen is exact match close variants now include same meaning variations and focuses on the intent of the query, which kind of changes the whole point “exact match”…right? Exact match used...

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Ashley Ali
May 1, 2020