JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up, users can directly access the app store page within Snapchat.   If you haven’t set up Snapchat Ads Manager yet, be sure to check out our post about it.   In this blog, we’ll be walking through how to set up a Snapchat Ads campaign.   When setting up your a Snapchat Ads campaign, you will go to the navigation bar and select ...

Getting started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are...

Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App...

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your...

Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...

A Different Take on Close Variants

What are Close Variants?

Over the last few years, we’ve seen Google change the way different...