JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

AI Creative in Performance Max: What to Know for B2B

Google recently announced that it will be rolling out new AI features for all advertisers in the US by the end of 2023. These features will enable advertisers to use AI to generate text and image assets for campaigns by utilizing prompts.

Setting Up Your First Snapchat App Install Campaign

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...

Getting Started with Snapchat Ads Manager

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...

How to Make Bulk Changes in Apple Search Ads

If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable...

Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App Store....

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your Google...

Gain Some Control Over Your Smart Shopping

Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...

A Different Take on Close Variants

What are Close Variants?

Over the last few years, we’ve seen Google change the way different match...