Skip to main content
CONTACT US
Paid Search

Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching

Nathan Murdock
Nathan Murdock
May 15, 2025 7:30:00 AM

Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more value from first-party data and more visibility into app campaign performance. While most platform ...

Posts about Paid Search (2)

Bing Ads: 2025 Updates You Should Know
Paid Search

Bing Ads: 2025 Updates You Should Know

Olivia Wesel •Apr 29, 2025 7:30:00 AM
Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases
Paid Search

Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

Michelle Howard-Ta •Apr 22, 2025 7:30:00 AM
Meta Wants You to Connect Them with GA - Now What?
Paid Search

Meta Wants You to Connect Them with GA - Now What?

Ronni Ng •Apr 10, 2025 7:30:00 AM
Paid Search

Advantage+ Updates: What’s New in 2025?

Ronni Ng •Mar 20, 2025 7:30:00 AM
Paid Search

The State of Outbound Marketing for B2B SaaS in 2025

Tyler Jordan •Mar 18, 2025 7:30:00 AM
Paid Search

3 Creative Testing Best Practices for 2025

Natalie Hanson •Mar 13, 2025 7:30:00 AM
Paid Search

What's Trending with B2B Creative in 2025

Natalie Hanson •Mar 11, 2025 7:30:00 AM
Paid Search

Early-2025 Google Ads Updates Roundup: What You Need to Know

Brittani Harris •Feb 25, 2025 7:30:00 AM
Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls
Paid Search

Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls

Natalie Hanson •Feb 13, 2025 7:30:00 AM
PMax’s API Exclusions: What to Know
Paid Search

PMax’s API Exclusions: What to Know

Olivia Wesel •Feb 11, 2025 7:30:00 AM
How to Leverage the Rise of Video on LinkedIn
Paid Search, LinkedIn

How to Leverage the Rise of Video on LinkedIn

Shelby Hedges •Feb 4, 2025 7:30:00 AM
Paid Search

Maximizing PMax in 2025: Key Updates, Insights, and Recommendations

Chelsea Gonzalez •Jan 23, 2025 7:59:08 AM
A Guide to LinkedIn Thought Leader Ads
Paid Search, LinkedIn

A Guide to LinkedIn Thought Leader Ads

Shelby Hedges •Jan 16, 2025 7:30:00 AM
Tips for Ad Copy Testing in Today's Google Ads Landscape
Paid Search

Tips for Ad Copy Testing in Today's Google Ads Landscape

Brittani Harris •Dec 23, 2024 7:30:00 AM
7 TikTok Ad Features Marketers Can't Afford to Ignore in 2025
Paid Search

7 TikTok Ad Features Marketers Can't Afford to Ignore in 2025

Ronni Ng •Dec 19, 2024 7:30:00 AM
AIO Ads Are Here - What Comes Next?
Paid Search

AIO Ads Are Here - What Comes Next?

Brittani Harris •Dec 12, 2024 7:33:51 AM
Reddit’s Retargeting and Lookalike Targeting: What to Know
Paid Search

Reddit’s Retargeting and Lookalike Targeting: What to Know

Performance Max Asset Group Performance Segmentation: What to Know
Paid Search

Performance Max Asset Group Performance Segmentation: What to Know

Chelsea Gonzalez •Dec 5, 2024 7:30:00 AM
Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions
Paid Search

Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions

Brittani Harris •Nov 26, 2024 7:00:00 AM
2025 Planning: Better Measurement, Better Outcomes Webinar Highlights
Paid Search

2025 Planning: Better Measurement, Better Outcomes Webinar Highlights

Reddit Launches a New Unified Flow For Keyword Targeting
Paid Search

Reddit Launches a New Unified Flow For Keyword Targeting