Our Take on Recent Performance Max Updates: Good, Meh, and How Much They Matter
Brittani Harris
Sep 18, 2025 7:30:00 AM
Sep 18, 2025 7:30:00 AM
Google’s AI Overview (AIO) feature is transforming how users interact with the SERP and how advertisers show up in it. With Q4 ramping up and AIO ads starting to play a role in the paid search ...